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Supply Chain Management
Business Honor
14 May, 2025
Softeon and Extolla have partnered to deliver advanced, localized supply chain and warehouse management solutions across the APAC region.
Softeon, a worldwide leading provider of warehouse management systems (WMS), has formed a strategic alliance with Extolla, a leading Asia Pacific supply chain consultancy. The two companies, under the partnership, seek to elevate supply chain performance to the next level using technology, automation, and localized service, particularly in Australia, New Zealand, and the broader APAC region.
Softeon, the first and only tier-1 WMS provider uniquely focused on enhancing warehouse and fulfillment performance, increases worldwide growth with this release. The partnership facilitates the delivery of end-to-end supply chain solutions that transcend software solving real-world operational issues.
Extolla provides a mature, hands-on approach with its proprietary "Consult —Implement —Operate" framework that closely replicates Softeon's model of implementation. They together aim at improving efficiency, visibility, and sustainability along the supply chain network design and warehouse automation through innovative fulfillment strategies.
"This alliance brings Softeon's strong technology together with Extolla's deep local expertise" said Scott Gillies, spearheading Softeon's ANZ market entry. "It's more than software—it's about providing tangible outcomes in warehouse operations and fulfillment."
Extolla CEO Pete Kendall highlighted the end-to-end strategy: “We design, implement and optimize supply chains from network design, through robotics and automation to warehouse management and sustainability. “Our experience in automation, robotics, and WMS means that clients build long-term supply chain resilience." With mounting pressure on organizations to optimize logistics, cut costs, and address changing customer needs, this alliance comes at a right time. Combining global innovation and local delivery, Softeon and Extolla are ideally placed to rethink supply chain management in the APAC region.
Companies can now look forward to customized, scalable supply chain solutions that are programmed to deliver operational excellence—on time, within budget, and with sustainability built into the framework.