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Science and Technology
Business Honor
12 August, 2024
The introduction of these monetization tools marks a pivotal change in the local digital content landscape
In a significant advancement for Kenya's digital economy, Meta has introduced monetization features on Facebook, enabling content creators in the country to earn from their work. Eng. John Kipchumba Tanui, MBS, Principal Secretary - State Department of ICT and Digital Economy, Kenya, appreciated this development. Posting on X, Eng. Tanui highlighted the importance of this milestone, emphasizing how it provides new revenue streams for Kenyan creators while fostering deeper audience engagement.
The introduction of these monetization tools marks a pivotal change in the local digital content landscape. By allowing creators to monetize their content, Meta is setting a new standard for innovation and creativity within the Kenyan digital space. This initiative is in line with Kenya’s broader vision of cultivating a strong digital economy.
Eng. Tanui also underscored the ongoing partnership between the Kenyan government and Meta’s regional and global teams to identify additional opportunities that could benefit the country's digital content creators. He mentioned that discussions with other digital platform players are in progress to further accelerate the growth of Kenya’s digital economy.
Meta's move is expected to have a substantial impact, encouraging more individuals to explore content creation as a sustainable career path while contributing to the overall growth and diversification of Kenya’s digital landscape. As the digital economy continues to evolve, initiatives like this are essential for driving economic development and opening up new opportunities for Kenyan innovators and entrepreneurs.