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Strategic partnership aims to broaden global reach and streamline hotel management through SynXis integration.
Emerging Travel Group, renowned for its innovative travel platforms RateHawk, ZenHotels, and Roundtrip, has announced a major partnership with Sabre Hospitality. This collaboration marks a significant milestone in the travel and hospitality sectors, combining the expertise of both giants to enhance hotel distribution and global reach.
At the heart of this partnership is the integration of Emerging Travel Group's platforms with Sabre’s advanced technology platform, SynXis. Set to revolutionize hotel management, this integration provides hoteliers with unprecedented access to a vast network of distribution channels, allowing them to manage inventory, rates, and promotions from a single, streamlined platform. This centralized system not only simplifies operations but also enhances efficiency and maximizes market potential.
RateHawk, a key component of Emerging Travel Group's offerings, connects over 80,000 travel professionals across 120 markets. The SynXis integration further amplifies RateHawk's reach, offering hotels greater visibility and access to new revenue streams. This is complemented by RateHawk Premier, a premium service tailored for high-net-worth travelers, which will now benefit from an expanded selection of luxury properties.
Simone Large, Head of Direct Supply at Emerging Travel Group, emphasized the strategic importance of the SynXis integration in expanding global coverage and enhancing the company's direct supply strategy. This partnership is set to redefine the future of hotel distribution, offering hoteliers a more connected, efficient, and profitable approach to reaching a global audience.
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