SourceCode operates at the intersection of creativity and data, leveraging analytics to inform storytelling and ensure campaigns are grounded in real-world impact.

Effective communication has become important in a time because digital platforms are overflowing with content and customer attention spans are short.  In an effort to develop a unique personality and create deep connections with their consumers, brands are competing not just for market share but also for mindshare.  This environment calls for a strategic approach to marketing and public relations that goes beyond conventional techniques and incorporates creativity, data-driven insights, and narratives that are focused on people.

Enter SourceCode Communications, a global PR agency headquartered in New York City with a presence in London. Specializing in technology and innovation-driven brands, SourceCode is dedicated to helping companies navigate the complexities of modern communication. By integrating traditional PR with cutting-edge strategies, they enable brands to break through the noise, reshape perceptions, and lead in their respective industries. SourceCode Communications is on a mission to grow the brands, communities, and people driving positive change—infusing real human understanding with tech-forward strategies to create communications programs that make an impact where it matters most.

Effective communication skills are not only a competitive advantage in today's fast-paced and congested economy, but they are also essential.  One partner that not only recognizes this necessity but also has the know-how and enthusiasm to support companies in effectively navigating it is SourceCode Communications.

SourceCode gives brands the ability to inspire and guide their consumers in addition to reaching them by fusing strategic intelligence, imaginative narrative, and a dedication to positive influence.

Services: Crafting Impactful Narratives and Strategies

A strong and diverse service portfolio focused on resolving intricate communication problems for businesses is the foundation of SourceCode Communications' success.  Their ability to combine technological know-how with human insights to assist customers in creating deep connections with audiences is their strongest suit.  Their key services are all carefully crafted to meet certain business requirements in the quickly changing media and consumer world of today.

Building Brand Awareness

Offering an excellent service or good alone is insufficient in the cutthroat digital world of today.  Building great awareness is the first step in making sure that brands are seen, heard, and remembered.  SourceCode Communications focuses on increasing brand awareness by using a strategy-first approach that is based on data and narrative.  They start by thoroughly comprehending the client's market, target audience, and rivals.  The team uses these findings to create captivating stories that explain the unique qualities of the brand and its significance.

But SourceCode doesn’t just rely on traditional media outreach. Their campaigns are holistic, spanning earned, owned, and shared channels to ensure that every touchpoint reinforces the brand’s identity. Media relations, influencer partnerships, and thought leadership placements are carefully aligned to reach the right audiences in the right places. By crafting stories that resonate on both emotional and intellectual levels, they turn awareness into affinity.

What makes their brand awareness campaigns exceptional is the emphasis on intentionality. Every message is tailored, every platform selected for a reason. SourceCode’s work ensures clients don’t just appear in headlines—they earn their place through relevance and authenticity. This thoughtful approach has helped their clients, from startups to global tech firms, become known and respected in their markets.

Changing Brand Perception

When a brand’s public image no longer aligns with its current mission, values, or offerings, shifting perception becomes imperative. SourceCode Communications brings both sensitivity and strategic insight to this nuanced challenge. Whether a company is repositioning after a pivot, entering a new market, or recovering from reputational issues, SourceCode works to reframe how the brand is understood by the public and stakeholders.

The process begins with identifying the existing perception and dissecting where and why the disconnect lies. SourceCode then constructs a new narrative that reflects the company’s true identity and future ambitions. This redefined story is embedded into every piece of communication—from press releases and media interviews to internal messaging and executive thought leadership. Rather than forcing a change, SourceCode facilitates an authentic evolution of public sentiment.

What sets them apart in this domain is their commitment to transparency and consistency. They don’t simply orchestrate a campaign; they manage a conversation. Their team ensures that the new narrative is reinforced across all channels, with a particular focus on credibility. By engaging respected media outlets and ensuring that messaging is substantiated by action, SourceCode enables brands to earn trust organically.

Their ability to change brand perception has helped clients step into leadership roles in their sectors, reposition aging identities, and even navigate challenging transitions—all while maintaining stakeholder confidence.

Creating a New Category

For companies at the forefront of innovation, one of the most significant challenges is defining a space where none exists. Creating a new category means not just introducing a new product but introducing an entirely new way of thinking. SourceCode Communications excels at guiding companies through this ambitious journey by turning groundbreaking ideas into compelling market narratives.

This begins with thought leadership. SourceCode positions client executives as authorities in their emerging space, often through high-impact media placements, speaking engagements, and original content. Their team helps define the language of the new category, articulating its value, applications, and future potential in ways that are both visionary and accessible.

Equally critical is the process of audience education. SourceCode builds strategic campaigns that inform and inspire—helping both media and consumers understand the relevance of this new space. By creating a cohesive storyline that ties the category to real-world needs, they ensure that the innovation doesn’t feel abstract or out of reach. They often collaborate with early adopters and influential voices to validate the category’s importance and foster organic community growth.

Their approach is methodical yet imaginative, ensuring clients don’t merely exist in a new category—they own it. SourceCode helps brands transform from novel entrants to definitive leaders, allowing them to shape the future rather than compete in the present. This service is particularly powerful for startups and tech innovators whose offerings represent a departure from the status quo.

Developing a Brand Strategy

No brand can thrive without a cohesive and purposeful strategy guiding every communication effort. SourceCode Communications approaches brand strategy as a living, breathing framework that influences how a company talks, looks, and behaves. This service is foundational to all their client work, ensuring that each campaign or initiative supports a broader, unified vision.

At the core of SourceCode’s strategy development is deep discovery. They work closely with clients to understand their mission, market position, and audience perceptions. Through competitive analysis, internal interviews, and cultural audits, they gain a 360-degree view of where the brand stands and where it needs to go. These insights inform everything from tone of voice and key messaging to visual identity and channel strategy.

What makes their strategic work especially impactful is its balance of logic and creativity. They don’t deliver generic brand books—they craft bespoke playbooks that reflect the company’s soul while being adaptable for future growth. Whether launching a new brand or refreshing an established one, SourceCode ensures that the strategy is actionable and integrated into every aspect of communication.

Moreover, they ensure internal alignment as part of the process. The most effective brand strategies aren’t just external; they’re embraced by the people who live the brand daily. SourceCode facilitates internal rollout initiatives to ensure teams understand, embody, and amplify the new direction.

Through their strategic clarity and thoughtful execution, SourceCode equips brands not just to participate in the marketplace but to lead with confidence, consistency, and purpose.

Distinctive Approach and Future Outlook

SourceCode Communications stands out in a crowded PR landscape by embracing a philosophy that blends innovation, empathy, and accountability. At the core of its success is a values-driven approach, shaped by what the company calls its “Core Four” principles: Fresh Eyes, Risk Takers and Trend Setters, Carrying Your Weight and Lending a Hand, and Being Human. These values are not simply internal mottos—they serve as guiding standards that influence everything from client strategy to team culture. The agency is committed to not only delivering measurable results but also doing so with integrity and a genuine understanding of human connection.

Unlike traditional PR firms, SourceCode operates at the intersection of creativity and data, leveraging analytics to inform storytelling and ensure campaigns are grounded in real-world impact. This commitment to transparency, innovation, and inclusion has also led to their recognition as a certified B Corporation, affirming their dedication to responsible business practices, sustainability, and community impact.

Looking ahead, SourceCode is focused on expanding its global presence while continuing to evolve its service offerings to meet the ever-changing needs of modern brands. Whether working with startups or global tech leaders, the agency remains steadfast in its mission to grow the brands, communities, and people driving meaningful change in the world.

Visionary Leaders Driving Impact

Greg Mondshein | Co-Founder

With over 15 years of experience in the PR and communications industry, Greg has played a pivotal role in launching and growing consumer tech companies through bold, innovative campaigns. His ability to forge deep, trusted relationships with clients and teams has been central to his success. Throughout his career, Greg has contributed to some of the most notable technology PR firms, demonstrating an unmatched capacity to drive results and foster collaboration. With his unique blend of creativity, strategic insight, and relationship-building skills, Greg remains a driving force behind the success of SourceCode Communications.

Rebecca Honeyman | Co-Founder

Drawing on her extensive experience creating award-winning campaigns for B2B, consumer, and corporate brands, Rebecca brings a sophisticated, nuanced understanding of both technology and communications. Her passion for storytelling and ability to craft compelling messages has shaped the success of numerous global campaigns. A graduate of the prestigious University of Oxford, Rebecca’s international experience is as broad as her expertise. Through her leadership, Rebecca has helped shape SourceCode into a leading force in the communications and PR space.

“SourceCode Communications is on a mission to grow the brands, communities, and people driving positive change—infusing real human understanding with tech-forward strategies to create communications programs that make an impact where it matters most.”