ISBX is a digital agency co- founded by Arthur Iinuma and Eric Wise, focuses on developing mobile and website applications. With more than a decade of experience, ISBX has collaborated with prominent brands like Apple, Nike, and Lexus in along with supporting startups in developing their ideas. ISBX ensures that every project is created to satisfy clients by understanding their needs. In order to achieve excellent results, the design and development team works together smoothly. Team begins the planning, using user stories, epics, and cases to know the user demand. This helps the team in selecting the best strategy to develop the user interface and the project's whole structure right from the initial idea to the end.

After the planning phase, a good user experience is developed by the skilled design team, using the recent creative techniques and technologies. These designs allow the users to enjoy the website or app and discover what they need. Certified Scrum Master manages the development process to make sure it progresses smoothly and on time, using the best technologies to create flexible and reliable applications. The company creates excellent digital experiences by combining smart planning, technological abilities, and creative designs. 

Arthur Iinuma brings a unique blend of technical skill and business acumen. Starting with web design and programming on a 1987 Macintosh SE, he transitioned from biology studies to financial roles at UBS, Morgan Stanley, and Citigroup, before moving into real estate and private equity. Today, he leads ISBX’s operations and marketing, while also blogging about cryptocurrency and investing in startups, driving innovation and growth for the agency.

Enhancing Digital Experiences through UX & Information Architecture

ISBX’s digital agency expertise lies a deep commitment to creating smooth user experiences. Understanding how crucial it is for software and digital products to meet user needs effectively, ISBX places UX and Information Architecture (IA) at the foundation of their design and development process.

ISBX begins every project by developing detailed user personas to fully comprehend the various types of users that will interact with the product. This step ensures that the user experience is tailored to real-world needs and behaviors, allowing the team to create intuitive and accessible solutions. By organizing content and features into a logical IA framework, ISBX helps users navigate websites and applications effortlessly. The IA phase translates business goals and user needs into wireframes—visual blueprints of the digital product’s structure—which guide the development of a user-friendly interface.

ISBX’s approach to IA guarantees that every element is strategically placed to enhance usability, ensuring that users can find information quickly and accomplish their goals with minimal friction. This attention to detail in IA creates the backbone for a successful UX design, which is both functional and enjoyable to use.

Conversion Funnel Design

Driving business success through digital platforms requires more than just great design—it demands strategic optimization of how users move through a website or app to complete key actions, such as making a purchase or signing up for a service. ISBX expertly designs conversion funnels that guide users step-by-step toward these desired outcomes.

By analyzing user behavior and identifying critical drop-off points, ISBX crafts clear and compelling user journeys that reduce friction and improve engagement. Their conversion funnel services focus on optimizing each stage, from awareness and consideration to decision-making and final action. This method ensures a smooth transition through the sales or interaction process, increasing conversion rates and maximizing ROI for clients.

ISBX’s team leverages user stories, epics, and cases during the planning phase to deeply understand user motivations and barriers, which inform the funnel’s structure. The result is a carefully designed flow that feels natural and persuasive, ultimately driving business growth for startups and large enterprises alike.

UX/UI Audit

ISBX offers UX/UI audit services designed to evaluate and improve existing digital products. This audit identifies strengths and weaknesses within a website or app’s interface and overall user experience, providing clients with actionable insights for refinement.

During the audit, ISBX’s expert team reviews the product against industry best practices, usability standards, and client objectives. They analyze navigation patterns, content clarity, visual hierarchy, and interactive elements to ensure that the digital product performs optimally across all devices and user groups.

This audit process is especially valuable for businesses looking to refresh or optimize their digital presence without starting from scratch. By pinpointing precise issues and opportunities, ISBX enables clients to make data-driven decisions that enhance user satisfaction, increase engagement, and reduce bounce rates.

Storyboards & Wireframes

One of ISBX’s hallmark strengths is its rigorous design process that begins with storyboarding and wireframing. These techniques provide a visual narrative and structural outline of the digital product, enabling clients and development teams to align early on the functionality and flow.

Storyboards at ISBX illustrate user interactions and scenarios, showing how different user personas engage with the app or website. This storytelling approach helps identify potential user challenges and opportunities for innovation before development begins.

Wireframes complement this by mapping out the layout of pages and screens, focusing on content placement, navigation paths, and interface components without distractions from colors or images. These grayscale schematics act as blueprints that bridge design and development, ensuring clarity in how the final product will function.

Together, storyboards and wireframes help ISBX deliver precise, user-centered designs that are both practical and aligned with client goals.

Product Optimization

In the ever-evolving digital landscape, continuous improvement is essential. ISBX’s product optimization services focus on enhancing existing digital solutions to meet changing user needs and market demands.

By utilizing data analytics, user feedback, and performance metrics, ISBX identifies areas for improvement—from speed and responsiveness to interface design and feature set. Their team applies iterative updates and refinements that elevate the user experience and maintain a competitive edge.

This ongoing optimization process ensures that the client’s digital products not only launch successfully but continue to deliver value, adapt to trends, and meet business objectives long term.

Product Design: UX and UI

ISBX brings together creative design and strategic thinking in their product design services, which encompass both User Experience (UX) and User Interface (UI) design.

UX Design: ISBX’s UX design process prioritizes the user’s journey by carefully mapping out how the product meets user needs at every touchpoint. Beginning with research and user personas, ISBX develops user flows and interactive prototypes that ensure the product is intuitive, efficient, and enjoyable. The focus is on creating solutions that are accessible and cater to diverse audiences, using evidence-based design principles to solve real problems.

UI Design: Complementing UX, ISBX’s UI design brings the product to life with visual creativity and attention to detail. The design team crafts visually compelling interfaces that reflect the client’s brand identity and resonate with target audiences. From typography and color palettes to icons and animations, every element is carefully selected to enhance usability and emotional engagement.

Together, ISBX’s UX and UI design services create cohesive digital experiences that not only function smoothly but also leave lasting impressions, helping brands connect meaningfully with their users.

By integrating these services—UX & Information Architecture, Conversion Funnel optimization, UX/UI Audits, Storyboarding and Wireframing, Product Optimization, and comprehensive Product Design—ISBX ensures that each client’s digital product is thoughtfully planned, expertly crafted, and strategically refined. This holistic approach supports startups and large companies alike, driving measurable success and empowering brands through smart, user-centered design and development.

Science 37: Making Clinical Trials Remote and Accessible

Science 37 is an innovative startup committed to transforming the delivery of clinical trials by doing away with geographic limitations and the hassle of site visits. In collaboration with ISBX, Science 37 created the breakthrough NORA platform (Network Oriented Research Assistant) to allow medical researchers to carry out remote clinical trials through mobile and web technology. This partnership has played an integral role in the advancement of clinical trial availability and ease, driving Science 37 to become a biotech and healthcare investment darling with an IPO projected at a valuation of $1.4 billion.

The NORA platform also enables participating patients by making them available an iPhone loaded with the NORA application for the length of their trial. The app enables patients to keep track of their progress in detail, get timely notifications and reminders, and have immediate video contact with nurses, physicians, and researchers. By being in touch with their home healthcare community while being actively involved with study personnel, the NORA application improves patient experience and adherence.

For clinical researchers, NORA provides an advanced web dashboard that enables real-time monitoring and in-depth analysis of trial information. Not only does this electronic solution simplify the research process, but it also supplies invaluable insights for enhancing study results. Moreover, highly trained mobile nurses proficient in safely providing home healthcare services are available to assist patients, which further enhance the trial experience.

The Mind Behind ISBX 

Arthur Iinuma, the Co-Founder of ISBX, started learning web design and programming on a 1987 Macintosh SE. Despite being a biology student, he handled financial positions at UBS, Morgan Stanley, and Citigroup. Mr. Iinuma, after that, moved into real estate and private equity. He now handles operations and marketing for ISBX, where he serves as a co-founder. In addition, he blogs about cryptocurrency and invests in startups.

ISBX helps to create clear visual standards so the business team and partners stay on the same page.