“ForceBrands is the leading recruiting firm and job board for consumer brands. We build the teams of the most innovative companies across beverage, food, beauty, cannabis, and pet.”

ForceBrands is a recruitment company specializing in placing consumer brands with industry-specific skills. It carries out its services through specialized segments, such as BevForce, FoodForce, BeautyForce, HerbForce, and PetForce, each serving various sectors like beverage, food, beauty, cannabis, and pet. The agency supplies customized hiring services to companies with various functions ranging from marketing to sales, operations, finance, production, e-commerce, and HR. The firm collaborates with firms of all sizes to assist in aligning talent strategy with growth plans. Its recruitment solutions span positions across various levels, ranging from executive leadership to mid-level management and specialized jobs. Through the application of industry insight and wide networks, ForceBrands makes the hiring process easier, connecting businesses with professionals fit for their requirements.

Along with recruitment, the agency offers solutions for continuous workforce planning. The agency collaborates with businesses to tackle long-term talent requirements so that companies get access to a pipeline of ready-to-hire candidates. The agency also speaks with job candidates to connect them with appropriate roles in consumer sectors. Focusing on the hiring requirements of consumer brands, ForceBrands delivers recruitment and talent solutions that assist businesses in building and sustaining great teams.

History of ForceBrands

ForceBrands was established by Josh Wand, whose strong industry relationships and entrepreneurial drive formed the basis for the company's success. The concept of ForceBrands began in 2006 at the South Beach Food and Wine Festival in Miami. While marketing his rum brand and serving mojitos on the beach, Wand was accosted by two industry players—one who was seeking to hire and the other who was interested in exploring new career prospects. This basic but critical point initiated the discovery that there was a huge deficit in high-level recruiting for the beverage sector. Knowing that current recruitment agencies either possessed specific candidate shortages or did not possess specialized industry expertise, Wand had a vision to build a better method of bringing talented professionals to emerging brands. In 2007, BevForce was founded, providing customized recruiting services for the beverage industry. The company expanded further as it grew, achieving success with the introduction of additional consumer brand categories, becoming what is currently ForceBrands.

Founded on the pillars of expertise, authenticity, and human connection, ForceBrands has become a go-to talent acquisition leader. ForceBrands has grown into a completely remote team, with talent across America, enabling a personalized and flexible hiring strategy. From its inception, ForceBrands focused on building meaningful relationships—learning each job seeker's and employer's individual strengths, challenges, and aspirations.

Over time, ForceBrands has grown its portfolio to encompass specialized divisions for food, beverage, beauty, cannabis, and consumer technology sectors. Though it has grown, the company continues to uphold its original purpose: to change lives and businesses by creating meaningful career connections. ForceBrands remains the premier recruitment partner for consumer brands today, motivated by a passion for pairing great people with great jobs.

Services Provided For Employees

Executive Search

ForceBrands has an Executive Search practice dedicated to finding C-suite and senior executives for consumer brands. ForceBrands' methodology is set up to enable companies to discover and acquire high-level leadership candidates that fit with their strategic needs and long-term growth. Aware of the complexity and urgency of executive recruitment, ForceBrands takes a systematic approach to guaranteeing efficiency, discretion, and responsiveness to client expectations. The process is coordinated through a team effort, staying the recruitment process on schedule and tightly in sync with the company's timeline and objectives. One of the distinguishing factors in the Executive Search practice of ForceBrands is its broad leadership network. This network, developed through years of involvement in the consumer brand industry, offers exposure to a pool of executive talent that is not readily matched by other staffing agencies. Through this established network, businesses can tap into qualified professionals with extensive knowledge of and experience in the specific opportunities and challenges of the industry.

In addition to technical skills, ForceBrands is concerned about cultural alignment when it comes to executive placements. The agency believes in matching organizations with executives that have the capacity to improve organizational culture and propel long-term achievement. This practice helps ensure companies employ executives with whom they can work in the best way and provide stability while bringing innovation within the organization.

ForceBrands is a very bespoke executive recruitment experience. Clients have assigned teams providing one-on-one attention and customized hiring process. The company insists on a personal touch, having companies supported every step of the way, starting from role definition to onboarding the chosen ones. Through experience in the sector and a built-up network, ForceBrands assists consumer companies in constructing leadership teams that develop business and propel sustainability.

Board of Directors

ForceBrands offers niche recruitment services for strategic advisors and boards of directors, bringing consumer brand companies together with veteran executives and investors. Leadership has a significant impact on the growth of a company, and ForceBrands taps its broad network to connect businesses with high-caliber professionals that can perform core functions. These include sales and marketing strategy, governance, compliance, technological innovation, operational effectiveness, fundraising, and finance. Apart from finding talent with the appropriate expertise, ForceBrands focuses on diversity and inclusion in board makeup to ensure that leadership teams enjoy a diversity of viewpoints that drive effective decision-making and long-term success.  The recruiting process starts with a pre-launch advisory session where the CEO and current board members review the company's challenges, growth goals, and leadership needs.

By doing this, ForceBrands assists in clarifying the company's strategic path and board requirements. With this information, ForceBrands then identifies and proposes board members or strategic advisors best suited to meet the vision and objectives of the organization. Since ForceBrands has access to a wide range of industry professionals, only the most capable candidates are offered—the ones who not only have the required expertise but also an intrinsic desire to push the company's mission forward. In addition to placements, ForceBrands also assists companies through access to its own network and strategic partners.  Its expanded network is an added set of resources available to companies that can be used to fuel growth, overcome industry challenges, and sustain long-term success.

Understanding the consumer brand space, ForceBrands guarantees that not only are its board and advisory placements well-suited but also strategically placed to optimize leadership performance. Through enhanced governance and strategic guidance, ForceBrands enables firms to develop high-performing leadership teams that foster sustainable growth, operational excellence, and competitive edge in a changing marketplace.

Job Board

ForceBrands' Job Board Marketplace is the leading hiring platform specifically targeting consumer brands looking to attract the best-of-breed industry talent. Hired for Beverage, Food, Beauty, Cannabis, Pet, Consumer Tech, Marketing, Sales, Operations, Finance, HR/Admin, Production, or E-commerce roles, the site links employers with the largest pool of qualified professionals nationwide. With its easy-to-use interface, job postings can be done in minutes and reach thousands of active candidates instantly. Firms are also free to manually create, save, and post job descriptions or integrate job postings with their own career site or applicant tracking system (ATS). This provides for a seamless and streamlined hiring process that is tailored to their recruitment requirements. Employers receive access to a live dashboard that enables them to monitor job postings, sift through applicant resumes, and monitor job activity and performance—all within a single platform. Automated job notifications and custom email campaigns enable organizations to reach active job seekers while building their employer brand through company images, team culture information, and other tailored content.

To simplify the hiring process, the platform provides applicant matching, which gives employers a shortlist of suitable candidates based on job requirements. Businesses can also enhance workflow efficiency by granting account access to multiple hiring managers to maintain confidentiality and seamless collaboration between teams. ForceBrands' Job Board Marketplace streamlines talent acquisition by providing an all-encompassing and effective hiring solution specifically designed for consumer brands. Whether companies need to hire a single role or assemble an entire team, the platform offers the tools needed to reach top industry talent and achieve hiring success.

Rob Ganjon - CEO

Rob Ganjon is the CEO of ForceBrands, where he leads the company's strategic direction and oversees its growth efforts. A change-driven leader, Mr. Rob has a successful history of growing businesses and maximizing operational efficiency. Prior to ForceBrands, he was the CEO of Cella, a marketing and creative staffing agency, where he tripled the value of the company in three years, resulting in its acquisition by Randstad in 2021. Rob has also served in senior leadership roles at American Express and other mid-sized companies, developing experience in creating high-performing cultures and deepening client relationships.

Rob is dedicated to providing business excellence and driving growth at ForceBrands. Rob has a BS in Finance from Clemson University and an MBA from Columbia Business School. Rob lives in Denver with his three children.

“ForceBrands' end-to-end recruitment and hiring solutions are designed to help consumer brands match their talent strategy to their growth strategy.”