Tuesday, October 21, 2025
10 Innovators of the Year 2025
Business Honor
"Cleverus's performance-based model ensures accountability and aligns the agency's success with that of their clients."
Businesses must use creative tactics to differentiate themselves in the highly competitive digital environment at present. Leading digital marketing company Cleverus provides a full spectrum of services aimed at increasing online presence and spurring expansion. Their proficiency in online reputation management, Google Ads management, SEO, and web design guarantees that brands not only connect with their target audience but also win their loyalty.
Established in 2013 and headquartered in Kuala Lumpur, Malaysia, Cleverus has expanded its footprint across Singapore and Australia. With a dedicated team of digital marketing experts, the agency focuses on delivering tailored solutions that align with clients' business objectives. Their client-centric approach has garnered recognition, including the ACQ Global Awards 2019 for Digital Marketing Consultancy of the Year in Asia.
Cleverus Services
SEO (Search Engine Optimization)
Cleverus delivers a performance-based SEO strategy, which means clients only pay once agreed-upon KPIs are met. Their approach includes a comprehensive suite of services: in-depth SEO audits, technical SEO (including site speed, indexing, and crawlability), on-page optimization (such as keyword placement and content structuring), and off-page link-building strategies. The agency also offers tailored local SEO solutions for businesses targeting specific geographic regions. This results-oriented model ensures high accountability and measurable return on investment for clients across diverse industries.
Web Design
Cleverus emphasizes mobile-responsive, user-centric web design that’s optimized for both aesthetics and functionality. Every website is designed to enhance user experience and increase conversion rates. Their process includes UI/UX planning, intuitive navigation structuring, and SEO-ready design architecture. The goal is to ensure websites are not only visually appealing but also built to perform in search rankings and support marketing goals.
Integrated Digital Marketing
Beyond SEO and web design, Cleverus provides integrated digital marketing strategies that align across multiple channels. Their services include the seamless coordination of various campaigns, ensuring message consistency across platforms like social media, search engines, and content marketing. They emphasize data-driven insights to guide strategy development and campaign execution, helping businesses achieve scalable growth through cohesive digital efforts.
Google Ads Management
As a certified Google Ads partner, Cleverus specializes in setting up and managing high-performing PPC campaigns. Their service includes keyword research, ad copywriting, A/B testing, bid strategy optimization, and campaign performance tracking. Their focus is on generating immediate results—more leads and conversions—while maintaining cost-efficiency and ROI.
Online Reputation Management (ORM)
Cleverus also helps brands manage their digital reputations. Their ORM service includes monitoring online reviews, responding to customer feedback, and proactively enhancing brand perception across review platforms and search results. This service is crucial for maintaining customer trust and credibility, especially in competitive industries.
Each service Cleverus offers is results-oriented and built on a foundation of measurable performance. The agency's integrated approach allows clients to benefit from end-to-end digital strategies that are both scalable and targeted.
What Sets Cleverus Apart?
Cleverus's performance-based model ensures accountability and aligns the agency's success with that of their clients. By setting clear KPIs and delivering measurable results, they build trust and long-term partnerships. Offering a one-stop solution for digital marketing needs, Cleverus integrates SEO, web design, PPC, and reputation management, providing clients with cohesive strategies that drive consistent growth. While Cleverus operates internationally, their deep understanding of local markets in Malaysia, Singapore, and Australia allows them to craft strategies that resonate with regional audiences.
Future Plans
Cleverus outlines its future direction with a clear focus on regional expansion and technological advancement. The company plans to strengthen its presence in Southeast Asia—particularly in Malaysia, Singapore, and Australia—while seeking new opportunities across international markets. Their strategy includes investing in advanced technologies such as automation and artificial intelligence to optimize digital marketing efforts. This evolution will allow them to offer more precise audience targeting, improve campaign performance, and deliver even stronger, data-driven ROI. Cleverus aims to remain a top digital marketing agency by continually adapting to industry trends and client demands.
Leadership: Visionary Guidance
Lawmence Wong, the CEO of Cleverus, brings in an experience in digital marketing and business strategy. Under his leadership, the agency has achieved significant milestones, including recognition as the Most Outstanding SME Digital Marketing Agency in Malaysia in 2019. His commitment to innovation and client success drives the company's continuous growth and adaptation in the ever-evolving digital industries.