Baseline Financial was established on the principle that every financial journey begins with a strong foundation. The company prides itself on helping clients understand their financial position, their goals, and the best lending strategies to achieve them. This way, Baseline Financial helps its clients make informed decisions about their home loans and financial futures.

Baseline Financial operates in Australia and offers mortgage broking services to investors and owner-occupiers. The company has been able to help numerous Australians in their home loans and financial futures, whether they are buying their first home, upgrading their home, or seeking investment and refinance options. The company offers its clients advice on every aspect of their home loans and helps them make informed decisions to achieve their financial goals. Baseline Financial has been able to achieve this by providing its clients with access to a wide panel of lenders and personalized services to cater to their individual needs.

The company begins its process with a free initial consultation to understand a client’s goals, financial position, and priorities. Through careful strategy and research, the team evaluates existing lending structures and identifies the most suitable options. Clients can securely share documents through a dedicated portal, while the team manages lender communication, application preparation, settlement guidance, and ongoing loan reviews to support long-term financial success.

Baseline Offerings

Baseline Financial offers expert mortgage broking and strategic lending advice that meets the specific needs of clients. Although the company has vast expertise in supporting investment clients with strategies to build and grow their property portfolio, it also offers advice to clients purchasing homes for the first time, upgrading homes, or wanting to refinance existing loans.

The team at Baseline Financial assists clients through all stages of the lending process, making it easy and reducing complexities in what can be a confusing process. The company offers clients clear advice and strategies to assist in making informed financial decisions to achieve the best results in all aspects.

Home and Investment Lending

Baseline Financial is a home and investment lending expert that provides assistance to individuals at every stage of their journey in the world of real estate. Whether it is the purchase of the first home, the purchase of a new home, or the expansion of the portfolio of investments, Baseline Financial ensures that the individuals it works with can attain loan solutions that match their financial objectives, needs, and budget.

With a well-thought-out strategy in the field of lending, Baseline Financial ensures that the individuals it works with can attain the services of the lender that suits them the best by carefully evaluating the financial condition of the individuals it works with. This enables individuals to attain the highest possible loan amount as well as the most suitable interest rate that can cater to the long-term needs of the individuals it works with.

With the provision of well-thought-out loan strategies, Baseline Financial ensures that the individuals it works with can move forward in the world of real estate with confidence in the home and investment lending decisions that it has to offer.

Commercial property finance

Baseline Financial provides strategic support for clients seeking commercial property finance. Baseline Financial helps both investors and owner-occupiers in acquiring an appropriate loan solution for their commercial properties.

With their experience in property valuation, feasibility, and commercial lending needs, Baseline Financial makes sure that each loan application is adequately prepared and positioned to increase the chances of loan approval for their clients.

Furthermore, Baseline Financial provides its clients with opportunities to access various commercial lenders and design flexible loan structures for their specific needs.

Moreover, Baseline Financial also provides its clients with an understanding of critical issues such as property valuation, feasibility, leasing options, and tenant characteristics. This provides their clients with an opportunity to make critical decisions in dealing with various issues in commercial property finance.

Development and Construction Funding

Baseline Financial is a company that offers strategic lending support for property developments and construction projects. The company offers support to clients who are planning to undertake their first property development project, redeveloping an existing property, or expanding their existing portfolio of properties. By understanding the scope and financial requirements of each project, Baseline Financial is able to provide a range of loan solutions that are in line with the client’s project and financial needs.

By providing a strong emphasis on practical strategies, Baseline Financial is able to support its clients in understanding the financial side of property development and construction lending, including the ability to borrow and the range of lending options that are available to them. The company is also able to provide its clients with valuable insight into the project, ensuring that the lending structure is in line with the project and investment strategies that are in place.

By providing practical strategies and real-life experiences in property developments, Baseline Financial is able to provide its clients with clear guidance that can enable them to confidently approach property developments and construction lending with a well-thought-out financial plan in place.

SMSF Loans

Baseline Financial offers specialized advice for clients who wish to obtain financial assistance for their properties through the Self-Managed Super Fund (SMSF). This service is offered to assist clients in making decisions regarding their properties while investing their money. The company offers advice on how clients can structure their loan options, which can be used for their financial objectives.

Baseline Financial offers advice on both residential and commercial properties for clients who wish to invest their money in the Self-Managed Super Fund. The company offers strategic advice for clients who wish to invest their money in real estate, which can be achieved by assessing their financial condition and objectives. This will ensure that clients can maximize their loan options while maintaining compliance with the regulations of the Self-Managed Super Fund.

Additionally, clients can benefit from working with lenders who specialize in SMSF loans, which can be used for their investment objectives. This will ensure that clients can effectively utilize their Self-Managed Super Fund while building their financial future.

Business and Cash Flow Loans

Baseline Financial offers specialized finance services to clients who require finance to acquire a business, consolidate existing debt, or fund a partner buyout. This specialized finance service allows business owners to acquire the finance they require while providing a finance solution that suits their financial strategy and goals.

Baseline Financial utilizes their knowledge and experience as chartered accountants to work with clients and their accounting advisers to understand business valuations, financial structures, and cash flow performance. This allows Baseline Financial to create a finance solution that provides clients with maximum finance potential while maintaining financial stability.

Baseline Financial provides flexible finance products that can be used for business expansion and accessing equity if required. By providing a finance solution that utilizes their knowledge and experience, Baseline Financial can assist clients with acquiring finance solutions for business expansion, partner buyouts, and cash flow management.

Ari – Founder 

Ari is the Founder of Baseline Financial and a first-generation Australian who built a nationwide portfolio of more than 10 residential and commercial properties by the age of 30. A chartered accountant by profession, he began his career at Ernst & Young, where he gained extensive experience in finance, real estate advisory, and valuation. Ari holds degrees in commerce and law and brings over a decade of hands-on experience across property investment, finance, and real estate. Combining technical expertise with practical investment knowledge, he takes a strategic and results-driven approach to mortgage broking, helping clients make informed, long-term financial decisions while avoiding costly mistakes.

"Baseline Financial combines expert advice, strategic loan planning, and personalized support to help clients confidently achieve their property and financial objectives."