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Pax8 Appoints Tom Gavin as Chief Marketing and Communications Officer

CMO

BusinessHonor - Pax8 Names Tom Gavin CMO

Business Honor
06 October, 2025

Gavin to lead global marketing, strengthen partner ties, and boost Pax8’s global visibility.

Pax8, the cloud commerce marketplace leader, announced today it has appointed Tom Gavin as its new Chief Marketing and Communications Officer (CMCO). Gavin will be responsible for guiding the company's global marketing, branding, and communications efforts with a focus on driving growth, deepening partner relationships, and boosting Pax8's visibility worldwide. In this leadership position, Gavin will drive the voice of Pax8 in the cloud technology space, increase customer advocacy, and maximize community outreach. He will also lead Pax8 to be at the forefront of AI and managed intelligence, empowering partners and small businesses to succeed in the changing digital landscape.

Reporting to Nick Heddy, Pax8 President and Chief Commerce Officer, Gavin comes with almost three decades of leadership in brand strategy, growth marketing, and strategic communications across corporate, government, and nonprofit sectors. His extensive experience is evidenced by senior positions at The White House, Salesforce, Coupa, Workato, and the ONE Campaign, where he has served to make organizations scale, differentiate, and lead in complex, fast-paced spaces.

"Tom's wide-ranging experience and strategic thinking will be invaluable as Pax8 keeps pushing forward its international growth," stated Heddy. "We believe his guidance will further enhance our dedication to empowering small businesses and partners through this disruptive era of AI and managed intelligence."

Gavin shared his enthusiasm, adding, "Pax8 has created an amazing foundation as the marketplace for cloud solutions. I'm excited to enhance our ties with partners, refine our narrative, and empower small businesses to grow with confidence." The appointment underscores Pax8's ongoing commitment to innovation, partner success, and international brand leadership.