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Ness Digital Engineering Appoints Anshul Kaushesh as New Chief Marketing Officer

CMO

Business Honor - Anshul Kaushesh Named CMO at Ness Digital

Business Honor
28 July, 2025

Ness Digital Engineering appoints Anshul Kaushesh as CMO to enhance global brand and innovation.

Ness Digital Engineering appointed Anshul Kaushesh as its new Chief Marketing Officer (CMO). Kaushesh, who has more than two decades of marketing leadership experience, possesses extensive experience in brand strategy, strategic marketing, and growth acceleration for tech businesses. Her coming is at the right time in the company as it continues to set itself up as a world leader in Intelligent Engineering. Kaushesh, with her previously leading global product marketing at Tata Communications, is highly recognized for her ability to propel positioning and go-to-market strategies for diverse tech portfolios including cloud, cybersecurity, and IoT. Her background with industry giants like Dell and IBM has provided her with a deep understanding of how marketing can have a direct effect on business outcomes.

For Ness, Kaushesh will focus on establishing the company's global brand and communications strategy, utilizing her skills to raise awareness of Ness's Intelligent Engineering proposition. This entails developing revenue-generating campaigns that speak to the global markets and reinforce the company's innovation and customer-impact reputation.

Her leadership philosophy is data, creativity, and purpose. Kaushesh is a firm believer in listening to customers and internal teams to inform marketing decisions that support business objectives. Looking back on her first month at Ness, Kaushesh expressed her enthusiasm for learning and working with her new team members. "The conversations across teams have helped me understand not just what we do, but why we do it," she said. Ness, the company specializing in full-lifecycle digital services and leadership development, believes that Kaushesh's appointment is a major milestone in its continued quest to spearhead digital transformation and innovation through its Intelligent Engineering services.