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NetSuite Expands AI Features to Support Business Growth Across Southeast Asia

NetSuite

Business Honor
16 April, 2025

Streamlined automation and insights empower ASEAN businesses through NetSuite’s integrated cloud platform.

Oracle NetSuite has enhanced its suite of products in the ASEAN market by introducing a new range of AI-powered features to promote efficiency and business decision-making. The new feature aims to target rapidly growing businesses within Southeast Asia by allowing them to automate finance, inventory, and customer engagement using smart integrated tools.

The firm emphasized that such AI capabilities are natively part of NetSuite's cloud ERP system, without requiring additional configurations or the use of third-party apps. This will make higher-level automations and insights more accessible to users of the complex, multi-location businesses in the area.

As there is growing digitalization in ASEAN economies, NetSuite's move is timely. The Philippines, Malaysia, and Indonesia are witnessing a growth of mid-market businesses seeking unified cloud solutions to develop effectively. NetSuite's ability to automate repetitive tasks and provide predictive insights aligns with this need perfectly.

In addition, the platform's AI capabilities are intended to complement core capabilities like financial planning, spending management, procure-to-pay, and inventory planning—key challenges of rapidly growing companies. Oracle executives added the move also reflects NetSuite's multi-year commitment to empowering ASEAN businesses to grow their businesses on stable foundations, with assurance that they can do it. The platform will do this by freeing up teams from labor-intensive tasks and making data accurate so that the teams are able to focus on innovation and customer support.

This new release positions NetSuite in an even stronger position within the regional cloud ERP market with a compelling package of scalability, real-time visibility, and now, intelligent automation.