“We work with businesses across industries, of all sizes and revenue models to revitalize their online presence and brand message, and engage with their target audiences.”

YOOSE was an early innovator in location services and developed into an expert for brands across Asia Pacific and Europe. The company has provided mobile campaigns for global brands since 2008. Beyond the initial location-based solutions, YOOSE adds location data with audience profiling for a more effective way brands engage with consumers. The company combines innovative technology with industry expertise to enable global brands in navigating a changing mobile advertising landscape. This enables YOOSE to confront the opportunities provided by this fast-changing world of mobile marketing.

Advanced Location Technologies for Mobile Engagement

YOOSE provides innovative location-based technologies that enhance mobile advertising and consumer engagement. With Near Me, a solution designed to connect a business with the local audience, improving online visibility and also offering management of customer reviews, it allows for locally serving ads and optimization through particular KPIs in efforts by businesses to increase local reach.

The Hyperlocal technology enables global brands to target the customer with precision accuracy, sometimes in mere meters of a location. This way, the brand can reach out to the customer before, during, or after they visit any point of interest so that they are reached at the right moments.

The Footfall tracking technology measures the traffic to points of interest, enabling brands to increase store visits through geo-targeted ads that encourage consumer action. The retargeting solution goes beyond traditional methods with the use of advanced analytics that enables brands to stay at the top of customers minds at any time and place for enhancing long-term engagement.

With TrueView, brands can measure campaign viewability according to the latest MRC guidelines, optimizing ad placements to improve impressions and click-through rates. This feature ensures ads are displayed in high-visibility apps and websites.

Lastly, the Social combines hyperlocal targeting with social engagement, that allows brands to capture and retarget store patrons on social networks. This solution can be considered a way of increasing reach beyond just locations; thus, they have an upper hand in regards to competition, as these brands are capable of hitting consumers inside and around stores or outside of the constraints of their locations. These technologies enable more effective consumer engagement and subsequently higher conversion rates.

Location-Based Services for Optimized Advertising

The company presents a spectrum of location-based services to the market. They are focused on optimizing mobile advertising and enhancing consumer engagement by their team of location experts who offer customized solutions for global brands. Account and campaign managers are assigned to projects to ensure smooth execution, measurement, and optimization of campaigns. The company integrates with platforms, social networks, and public sources of data to gather valuable location information to be used in refining advertising strategies.

They also use advanced big data analytics to identify unique advertising opportunities in real-time, resulting in higher conversion rates at reduced media costs. Custom campaign reporting allows brands to track detailed performance metrics and view campaign results through heatmaps. The company emphasizes high standards of privacy and will have a dedicated data protection officer to ensure compliance with global standards, including GDPR. For creative support clients, an in-house design team is able to produce high-quality HTML, images, and video banners to ensure ads are both visually appealing and aligned with the brand's identity.

Christian Geissendoerfer - CEO and Founder

Christian Geissendoerfer is the CEO and Founder of YOOSE, driven by a passion for location-based solutions and their potential to transform the mobile advertising landscape. With extensive experience at IBM, Lotus, and Deutsche Bank, he founded YOOSE in 2008 to connect brands with consumers and enrich lives through innovative technologies. Originally from Germany, Christian has made Singapore his home and is fluent in German, English, French, and Spanish. His vision and leadership have been instrumental in positioning YOOSE as a recognized expert in the field of mobile advertising and location-based services.