Tuesday, November 04, 2025
Business Honor

Urban FT is a mission-driven financial technology company dedicated to helping financial institutions deliver exceptional, customer-driven digital experiences. Established in 2012, Urban FT initially began offering services in 2015 with an objective to enable the underdog. The company has since registered some notable accomplishments, serving more than 500 financial institutions, processing over $18 billion worth of annualized transactions, and processing over 12 million items per year. Urban FT's vision is to equip financial institutions with the innovation they require to escape fragmented and overcomplex banking, payments, and FinTech ecosystems. Their mission is to empower clients to provide an outstanding customer experience through the world's first and most powerful FinTech Core.
Urban FT: Providing Cutting-Edge FinTech Solutions for Innovation
X-35 FinTech Core™
At the center of Urban FT's offerings is the X-35 FinTech Core™, a cloud-based, serverless core that operates together with a financial institution's existing banking core or transaction processor. This platform allows all forms of financial institutions to provide an outstanding, cutting-edge, customer-driven experience —all from one platform. Whether a national bank, neo-bank, national grocery chain, or a university, the X-35 FinTech Core™ enables customers to build and execute an ongoing product and technology innovation strategy. Alongside this foundation, customers have a stand-by R&D team able to capture insights from the products and services of Urban FT's network of 500+ financial institutions. This makes the customer forever at the forefront in terms of bringing best-of-breed digital banking, account opening, movement of money, behavior insights, and card portfolio offerings to end-users, with everything designed to deepen user connection.
Commitment to Innovation and Values
Urban FT is not merely technology; it's about innovation culture and values commitment that dictates the company's strategy. Their values consist of inclusive camaraderie with diverse experiences and voices encouraged and celebrated; teamwork, where collaboration with clients, partners, and internal teams is prioritized; integrity, where commitments are fulfilled and industry best practices are surpassed; aspiration, defining guidelines for how smaller organizations can succeed; a resolute commitment to disruptive innovation that deviates from conventional wisdom; and a culture of excellence by challenging conventional norms and solving real-world issues in innovative ways. These are not mere words but are embedded in Urban FT's business, where clients get not only cutting-edge technology but also a partnership built on trust, cooperation, and a common vision for success.
Global Reach and Influence
Urban FT's influence is not limited to one region; the firm has created a global reach with offices in Minnesota, California, and India, and remote operations. This international presence enables Urban FT to cater to diverse clients and recognize the specific challenges of financial institutions in various markets. By fusing local knowledge with international experience, Urban FT can customize its solutions to address the unique requirements of every client, making them relevant and effective. The firm's rich history, paired with its forward-thinking technology and value-based focus, makes Urban FT a partner of choice for financial institutions looking to guide the complexities of today's financial environment and provide exceptional experiences for their customers.
Cliff Mason- CEO of Urban FT
Cliff Mason is Urban FT's Chief Executive Officer, with years of industry experience in financial services and payments technology. Cliff has held senior positions at leading firms such as TSYS and TXvia, and guided TASC to more than double its revenue while building an award-winning health benefits app. Cliff is a team-builder and relationship-former, with a drive for innovation and bottom-line results. He has received numerous leadership awards and also serves his community by sitting on the board for Habitat for Humanity. Cliff also thinks that things need to change boldly in support of growth and value.