Timely by DrFirst is an end-to-end patient engagement platform designed to transform how pharmaceutical companies, healthcare providers and patients interact throughout the medication journey. In an increasingly complex healthcare landscape where barriers to medication access and adherence continue to challenge patient outcomes, Timely addresses a critical need like connecting the right information to the right people at exactly the right moment.

The platform operates at the intersection of three essential healthcare functions such as awareness, access and adherence. By embedding itself directly into provider workflows, Timely ensures that prescribers have immediate access to therapy information and financial assistance tools now of prescribing when their influence over patient treatment is greatest. The platform for patients delivers personalized, provider attributed messaging and support services that build trust and encourage engagement without administrative friction. For pharmaceutical companies, Timely provides a scalable, data driven platform to deploy custom engagement programs that reach a vast portion of the U.S. market.

Key Features of Timely by DrFirst

Embedded in the EHR Workflow

The point on the patient medication journey with the greatest impact on the patient results from when the provider begins to write the prescription. It is at this very exact moment that clinical decision-making begins; providers weigh the various treatment options available to them, and they have the opportunity to influence which therapy the patient will ultimately receive. DrFirst understands this important moment and has created their platform to meet the provider exactly at their point of work - directly inside their EHR system.

The integration has been developed with the aim of enhancing provider efficiency. Providers are not required to leave their normal EHR interface to find out more information regarding a particular medication; instead, therapy details are presented contextually and easily within their current workflow. This ultimately provides a significant reduction in cognitive load for busy providers who are managing many patients and competing priorities.

Personalized Patient Messaging That Builds Trust

Patient engagement in the modern healthcare environment requires more than generic educational materials or impersonal automated communications. Timely by DrFirst understands that patients are far more likely to engage with messages that feel personal, relevant and authentic particularly when those messages appear to come from a trusted source. The platform's patient messaging capability is built on the premise that communication originating from or attributed to a patient's own healthcare provider carries significantly more weight and credibility than messages from pharmaceutical companies or third party services.

This feature transforms how patients receive information about their medications, treatment plans and adherence support. Timely enables highly targeted messaging that reflects each patient's specific clinical situation, treatment stage and individual needs. A patient newly diagnosed with a chronic condition receives different messaging than one who has been on therapy for months.

Frictionless, Opt-Out Model

The traditional model of patient engagement programs is to require patients to opt in by going through the steps of registering, filling out forms, verifying their identity, and consenting to receive communications before starting any engagement. The fact that this process is filled with friction makes it difficult for patients to be enrolled in the programs and means that many patients who could benefit from support services do not have access to them. Timely by DrFirst has completely changed how patient engagement is done by using an innovative opt out approach, which eliminates unwanted administrative barriers and allows for immediate patient engagement with no requirement for completing cumbersome enrollment paperwork or navigating complex enrollment processes.

Under the new model, when a prescription is entered into the system for a patient, that patient is automatically enrolled in the relevant support services and communications through Timely and the only option for that patient to not receive those services and communications is to opt out. The data demonstrate that the Timely opt out approach for patient engagement works extraordinarily well, with more than 99% of patients who were automatically enrolled choosing to remain engaged with the Timely platform.

Custom Pharma Programs That Perform

The pharmaceutical industry is comprised of diverse entities. Pharmaceuticals are used to treat many conditions, in many different patient populations, and have many different access and adherence challenges. Consider a specialty medication that treats a rare autoimmune disease versus an antihypertensive medication that is used to treat a common condition; both require engagement strategies that are completely different from each other. Timely by DrFirst is aware of this reality and has designed its platform based on the premise that programs that are ‘one size fits all’ are not effective. Therefore, the company collaborates with pharmaceutical partners to develop and implement customized programs specifically designed for the unique objectives, patient populations, and market challenges of each of its partner's brands.

These leading pharmaceutical brands rely on Timely's expertise in developing and implementing engagement programs that address their unique business objectives, which may be: accelerating patient enrollment into support programs, improving medication adherence rates, decreasing lag time to therapy initiation, or educating providers on the clinical advantages and appropriate use of their products.

Real-Time Analytics That Drive Action

The role of data in patient engagement and pharmaceutical marketing is comparable to the role of a compass for navigation - it directs current and future strategic or tactical actions, based on your current location and where you want to go. Timely by DrFirst provides pharmaceutical clients, healthcare providers and patients support program with the ability to access real-time analytical data that provides insight into patient prescribing habits, patient behavior and the effectiveness of a patient care program, relative to each of their patients; as well as throughout the entire patient medication journey.

The Timely platform can track all of the metrics that matter to all stakeholders, including but not limited to: the volume and trend of medications being prescribed; patient enrollment and engagement rates; the rate at which messages are opened and/or clicked; medication refill patterns; patient adherence to medication; the time taken to submit prior authorizations and when they are approved; and copay assistance program usage. By providing immediate insight into data, Timely allows all stakeholders to identify what does or does not work and where to focus their improvement efforts.

Laizer Kornwasser | Chief Executive Officer

Laizer Kornwasser is the Chief Executive Officer of Timely by DrFirst. Laizer Kornwasser brings over two decades of healthcare leadership experience across multiple sectors, including telemedicine, retail and specialty pharmacy, pharmaceutical companies, and PBMs. Most recently, he served as President of Enterprise Growth and Emerging Markets at Teladoc Health and previously held senior executive roles at CareCentrix and Medco Health.

“Timely by DrFirst improves healthcare workflows and helps patients start and stay on therapy with end-to-end solutions that enhance prescription access, affordability, and adherence.”