ChannelMix provides a transformative, cookieless predictive analytics experience for marketers that is going to bridge the gap between marketing spend and results. Its platform empowers clients to move quicker and optimize ROI like never before. This approach is more productive than self-analytical efforts, which many of them fail to really deliver. With the AaaS model from ChannelMix comes the efficient Analytics-as-a-Service (AaaS), combining their end-to-end marketing analytics platform with expert teams working toward scalable, sustainable insights in marketing performance.

The ChannelMix unified platform provides all-in-one functionality for marketers to measure marketing impact, align efforts to business outcomes, and predict future ROI. Focusing on continuous improvement, the company's proprietary Marketing Analytics Maturity Curve guides clients from basic reporting through advanced predictive modeling, allowing for a smooth path to enhanced marketing insight and performance. In short, ChannelMix simplifies the complexities of marketing analytics, allowing clients to unlock new levels of efficiency and effectiveness in their marketing efforts.

Platform Capabilities

Automated Reporting

ChannelMix's automated marketing reports by channel allow a seamless process in the collection and visualization of data for an entire ecosystem across the marketer. All types of search, social, email, web, and other ready-to-use reports guarantee performance data are actionable and accessible. All these come in comprehensive dashboards from ChannelMix. Data can be connected so it's immediately accessible. They can share insights with their stakeholders or entire teams.

The suite of reports contains comprehensive views for key areas like

• Search: Track organic and paid search KPIs down to the keyword and ad level.

• Social: Gain insights into both organic and paid social performance with platform-specific drilldowns.

• Display: Analyze in-market media to assess campaign and placement influence.

• Email: Measure email's impact on engagement and conversions.

• Offline: Forecast performance based on marketing budgets and goals.

• Web: Get clean, actionable data from Google Analytics for website performance.

Cross-Channel Reporting

ChannelMix provides powerful cross-channel marketing analytics, which enables marketers to unify and analyze performance data from all their campaigns in a single holistic view. Marketers can track and optimize the paid media efforts across multiple channels with a single, integrated dashboard.

Key features of the platform

• Paid Media Summary: Assess the overall impact of paid media investments in all channels for a crystal-clear overview of ROI.

• Media Activity: Real-time active campaign and placement monitoring ensure that media strategy is correctly in line with the goals.

• Conversion Detail: The ability to drill down into specific conversion types, such as understanding how different campaigns are driving results and engagement in the organization.

By distilling all these analytics into one intuitive dashboard, ChannelMix helps marketers gain a clear understanding of their cross-channel efforts, thus driving more informed decision-making and optimizing overall marketing performance.

Pipeline Analytics & Forecasting

Pipeline Analytics & Forecasting lets marketers create a single source of truth for pipeline performance with direct links to business outcomes based on marketing spend. Users can measure, analyze, and forecast pipeline impact in the dashboard with clarity about what marketing activity is driving lead generation and sales.

Key features include

• Pipeline Summary: Know how marketing efforts are influencing new leads and sales, thus providing a summary of pipeline health.

• Spend Planning: Optimization of the required budget to be achieved against specific marketing goals; hence, resources would be expended effectively.

• ROI Forecasting: Get data-informed suggestions about marketing spend that maximizes ROI, so marketers make better choices for the next investment round.

ChannelMix with pipeline analytics and forecasting empowers marketers to align strategies with revenue outcomes and take data-informed decisions toward business growth.

Marketing Impact Modeling

ChannelMix's Marketing Impact Modeling^™ uses predictive media mix modeling to help marketers plan their spend and predict ROI without requiring data science expertise. The intuitive dashboard of the platform allows users to input their planned budget and receive automated media planning recommendations that identify the most effective scenarios to maximize leads and reduce media waste by up to 75%.

Key features include

• Marketing ROI Predictive Modeling: Offers cookieless, real-time predictions on budget allocation, optimizing spends towards driving higher ROI.

• Budget Pacing: The ability of the program to track real-time performance ensures that the budget is set, allocated, and spent just as planned.

• Model Performance Summary: Enables marketers to see the degree of accuracy in model recommendations so they can have more confidence in their strategy while making predictions even better with time.

Marketing Impact Modeling^™ enables marketers to make decisions, backed by data, because it automates media planning while offering actionable insights.

Matt Hertig - CEO, CTO and Co-founder

Matt Hertig serves as CEO, CTO and Co-founder of ChannelMix. Under his leadership, the company started from being a small analytics consultancy and grew to be a six-time Inc. 5000 honoree. Having over a decade of experience, Mr. Hertig has established himself as a knowledgeable marketing analytics, CRM and data strategy expert with backgrounds at American Century Investments and Payless ShoeSource.

"ChannelMix simplifies the complexities of marketing analytics, unlocking new levels of efficiency and effectiveness, and empowering marketers to make data-driven decisions that drive growth and optimize ROI."