Sunday, April 05, 2026
Business Honor
Alt Legal is a customer-centric technology company that aims to make life easier for trademark professionals. The company serves the worldwide trademark community through its automated docketing software, as well as educational events and resources. Thousands of organizations, including Am Law 200 firms and Fortune 500 companies, use Alt Legal to create and manage hundreds of thousands of trademarks and other IP assets every day.
Alt Legal was founded in response to the need for a smarter and more efficient way to manage trademark docketing. Through its close collaboration with trademark professionals, the company developed a powerful system specifically designed for trademarks, intended to minimize manual data entry. With a set of values that include authenticity, collaboration, inclusivity, and innovation, Alt Legal continues to be passionate about listening to its customers, improving its technology, and making its impact on the trademark community.
Alt Legal Offerings
Alt Legal Assist
Alt Legal provides a full range of solutions that are designed to make trademark practice easier and better. The company’s automated IP docketing software assists trademark attorneys in managing their portfolios more efficiently by eliminating manual docketing and automating filings. Based on this solution, Alt Legal Assist offers high-end IP paralegal services that assist in the day-to-day activities of trademark attorneys. The services include docketing, USPTO filings, client communications, international trademark coordination, and monitoring of trademarks.
Alt Legal provides flat-fee pricing depending on the number of docketed matters. However, for more complex matters, the company also provides hourly billing. By taking care of the routine and repetitive tasks, Alt Legal assists firms in freeing up their internal resources to focus on more high-value and billable work. With extensive knowledge, meticulous attention to detail, and a strong focus on customer service, Alt Legal’s solutions assist trademark attorneys in working more efficiently while providing excellent service to their clients.
Docketing Automation
Alt Legal’s docketing automation offers a dynamic, technology-based approach to managing international IP portfolios. By processing data from IP offices around the world, the software automatically updates cases, computes deadlines, and minimizes the potential for human error. Automated email alerts and calendar functionality ensure that responsible parties never miss important docketing deadlines. Going beyond static case records, the software automatically enters USPTO cases, updates case status, and changes deadlines based on real-time USPTO office actions. Direct access to the USPTO and CIPO, as well as reputable third-party sources for over 180 countries, enables reliable global trademark management.
The software also enables docketing for TTAB cases, copyrights, disputes, patents, license agreements, and user-defined cases. Advanced reporting capabilities enable users to instantly create and save customized docket reports. Pre-designed email templates further simplify communication by automatically populating matter-specific information, allowing users to easily keep clients and other parties informed with little effort.
Trademark Protection
Alt Legal provides sophisticated trademark monitoring capabilities that enable professionals to detect and address possible infringement issues earlier and more efficiently. The 2(d) Trademark Watch is a pre-publication intelligence service that notifies trademark holders whenever their trademarks are mentioned in USPTO likelihood of confusion or prior-pending refusals, which are scenarios where only applicants are usually informed. With daily notifications, direct access to office actions, and in-depth weekly and monthly reports, professionals can easily evaluate risks and develop opposition plans.
Complementing this, the Trademark Application Match is a fully automated, cost-efficient monitoring service that covers the entire global trademark portfolio. Based on a proprietary algorithm, it searches for newly filed and published applications that have the same or similar literal elements and provides only the most relevant results. Weekly reports make it easy to scan and act upon. These services combined allow law firms and trademark holders to enhance their enforcement approaches, brand management, and protect valuable IP assets without the expense and complexity of traditional monitoring services.
Short Bio – Nehal Madhani
Nehal Madhani is the CEO of Alt Legal and a former attorney at Kirkland & Ellis. Early in his career, Nehal found his passion for applying technology to improve the efficiency of the practice of law. While working on his first legal tech startup, Nehal saw firsthand the problems associated with trademark prosecution, such as manual processes and antiquated systems for tracking filings and deadlines. Nehal was driven to build a better solution and founded Alt Legal with the goal of using technology to improve the practice of trademark law. Nehal runs the company with a passion for innovation, customer-centric solutions, and improving the way trademark professionals protect their IP portfolios.