Within is an enterprise technology company whose mission is to help organizations understand how work really gets done and apply those insights to enable digital transformation with the power of artificial intelligence. Within’s platform maps what gets done, decided, handed off, approved, handled as exceptions, and worked around across people and tools within an organization.

The core of Within’s offering lies in the concept of the “Company Brain,” which is essentially a Context Graph built from an organization’s knowledge. The platform operates on a three-step principle: Discovery, Structuring, and Improvement. This means Within helps identify how work is done across applications, structure that knowledge, and identify opportunities for process improvement and the development of agent-based workflows.

With solutions for finance, IT, go-to-market, HR, operations, and private-equity operating teams, Within positions its technology as an infrastructure layer to move from AI experimentation to business transformation. The platform has been used to analyze business processes across organizations, including its work with DoorDash.

Solutions Offered by Within

Finance Transformation

Within’s finance transformation offering aims to provide insight into how work flows through an organization, from the process itself to its owner, controls, variants, and exceptions. Instead of relying primarily on interviews and documentation reviews, this solution observes how finance work is performed and creates a structured model of the finance lifecycle based on that information. This can help teams determine which processes can be optimized and where AI agents may enhance existing workflows.

Within can help agents in procure-to-pay detect exceptions, manage approval flows, and operate within existing controls. In order-to-cash, Within helps reconcile processes, identify revenue risks, and detect aging accounts receivable. The solution is designed to create a Company Brain that gives finance teams a clearer view of how processes operate and where improvements can be made.

GTM Transformation

Within’s GTM transformation solution focuses on the processes that occur between customer-facing systems and actual revenue outcomes. A CRM solution can provide data on pipeline progression, closed sales, and other outcomes, but it may not reveal the manual processes, approvals, handoffs, or exceptions that occur between those points.

Within maps the activities involved in Revenue Operations, Sales Operations, Deal Desk, and Professional Services to provide a fuller picture of the revenue engine. The platform observes activities such as deal desk handoffs, territory planning, and services scoping without requiring employees to document the processes manually.

The information is organized into a living map of workflows, owners, systems, variants, and potential opportunities for AI agents. Through this approach, revenue leaders can understand operational friction by observing how work is actually performed rather than relying solely on dashboards, interviews, or process documentation.

Operations Transformation

Within’s operations transformation solution is designed to address the challenges created when business processes cross functional, system, geographic, and supplier boundaries, as well as exception flows. The platform is intended to help operations leaders see how work is actually performed, including manual workarounds and processes that may differ from official documentation.

Within collects this information and uses it to build its Company Brain, a dynamic operational map that helps identify areas where processes could be standardized, automated, redesigned, or supported by AI agents. The company also positions the solution as an extension of existing continuous-improvement approaches, helping teams gain more detailed information about current operations before beginning improvement projects.

Its cross-functional approach makes it possible to analyze connected workflows rather than treating each functional unit as an isolated workstream. This gives operations teams a broader view of how processes interact and where changes can improve the way work moves across the organization.

IT Transformation

Within’s IT transformation solution is centered on mapping the systems, dependencies, workflows, and hidden procedures that make up an organization’s technology ecosystem. The solution examines how IT operations are performed in practice, including system interactions, workarounds, dependencies, and processes that may not be visible in architectural diagrams or other documentation.

Within Connects, applications, processes, users, handoffs, and data flows are mapped within its Company Brain, allowing IT teams to maintain a living map of the technology ecosystem. The approach is designed to establish current-state visibility without requiring integrations, giving technology teams a clearer understanding of how systems and processes operate together.

The solution also helps CIOs assess AI readiness on a process-by-process basis rather than relying solely on vendor demonstrations or assumptions. Through continuous system mapping, Within aims to support modernization, governance, and AI-agent deployment while maintaining visibility into the operational dependencies underlying an organization’s technology strategy.

Andrew Antos - Co-Founder & CEO

“Within helps organizations see beyond documented processes to understand how work actually happens, creating the operational context needed to improve workflows and build more effective AI-driven solutions.”

“By connecting organizational knowledge with the way people, systems, and processes interact, Within provides businesses with a clearer foundation for making transformation decisions and applying AI across everyday work.”