As the hotel & resort industry faces dramatic shifts in how revenue management is done, hotels are faced with the need to rethink how they manage revenue as they are having to respond to very complex economic conditions. Unfortunately, most properties are stuck in a situation where they are using reactive decision-making and are unable to utilize their data and optimize their revenue streams effectively. Independent hotels and small hotels are especially at risk, as they do not have the sophisticated tools and capabilities that larger chain branded hotels do. The Revenue Managers of these hotels are being inundated with the enormity of all the different pricing strategies, the multitude of online distribution channels and the rapid changes in the marketplace.

TCRM Services has developed a complete solution addressing the challenges that exist as systemic issues within Hospitality’s Revenue Management Process. The services provided by TCRM Services are holistic and turn the reactive operation of revenue management into an additional data-oriented discipline for the business to utilize strategically. Through specialized TCRM Services, hotels can fill the significant voids in their Revenue Management strategies through remote revenue management support as well as intervention of task force associates. The TCRM Services team of Revenue Management experts bring together over ten years of accumulated knowledge and experience to provide hotels with an elevated level of knowledge and experience well beyond the services offered by traditional consultants. The TCRM Services team provides each hotel with a deep analytical skill set which allows them to provide advanced data analysis and actionable insights.

Solutions offered by TCRM SERVICES

Remote Revenue Management

TCRM Services is using a completely new approach to Remote Revenue Management. This approach is based on a Global and Strategic Method rather than just Traditional Revenue Optimization. Because of the complex nature of Hoteliers and the way they generate revenue in Hospitality, TCRM has developed a unique support agreement with the hotel industry that starts at Six months. These agreements are customized to meet the specific requirements of each Property. TCRM's team thoroughly analyzes several different types of data, Systems Integrations, and Financial Metrics, to determine where Hotels are missing Hidden Revenue Opportunities. TCRM's unique approach to Remote Revenue Management includes helping Hotels avoid the common Revenue Pitfalls.

TCRM has created tools such as TCRM Smarts, which assist hotels in avoiding giving away discounts unnecessarily, as well as less profitable channels of Business. Revenue Management Consultants become part of the overall daily operations of the hotel and take responsibility for several key areas, including; Pricing Strategies, Inventory Management, third Party Optimization and Forecasting. The consultants also work closely with Sales & Marketing Teams and implement proactive marketing strategies to help improve ecommerce performance and generate additional revenue.

Task Force Revenue Management

TCRM leverages collaborative revenue management experience to provide clients with knowledgeable experts whose backgrounds consist of over ten years of experience maximizing revenue in the lodging sector. With that experience, TCRM creates more value for the clients by providing more comprehensive, strategic solutions to maximizing revenue than just simple checklists. Additionally, TCRM provides expert guidance for branded properties through in-depth knowledge of the complexities of shared resources and centralized revenue management systems. TCRM services recognize the disadvantages many hotel owners encounter with centralized revenue management services and collaborate with them on a tailored, comprehensive approach to maximize their revenue potential.

The consultants of the task forces carry out an extensive level of analysis on all potential sources of revenue that may have been overlooked, as well as develop an understanding of the unique characteristics of the individual hotels to which they are assigned. The revenue managers at task force companies apply the most effective practices from the industry along with intimate knowledge of the unique characteristics of every hotel. The profit-oriented methodology that is utilized to create revenue strategies ensures consistent and continual development, measurement, refinement and optimization of the financial performance of the revenue strategies by evaluating how the revenue strategies are performing at all times.

Consulting, Projects & Training

TCRM understands how fast the hospitality industry changes and therefore old-fashioned revenue tactics will not work anymore in this ever-changing industry. The company’s focus is to help hotels to succeed, not just survive. To accomplish this, TCRM helps to change how hotels operate through innovation and the development of new revenue generation methods. TCRM has extensive experience in the marketplace from navigating through previous downturns and economic challenges. TCRM's hotel consulting team provides hotels with an extensive range of strategic assistance including Market Analysis, Competition Analysis and Tactical Planning. The goal of TCRM is to enable each property to accelerate their recovery, capture a greater portion of their chosen market and improve the overall performance of each property.

TCRM Services specializes in strategic guidance to support hotel owners intending to acquire, renovate, or develop new properties. They perform detailed evaluations of the local market conditions that will ultimately allow a hotel to achieve maximum profits. TCRM Services’ Consultants conduct unbiased analysis of their client's competitive set, enabling them to create a foundation for success from the moment the property opens. Another benefit of TCRM Services is that they focus on actionable strategies versus merely providing their clients with theoretical concepts. TCRM Services creates detailed and implementable tactical plans that include mentorship and training, such that the strategic recommendations developed by TCRM Services convert into improved operational results.

Lily Mockerman | Founder & CEO

Lily Mockerman is the Founder and CEO of TCRM Services. With over a decade of experience in revenue management, Mrs. Mockerman has established herself as a thought leader who bridges the gap between complex data analytics and practical hotel revenue strategies. Her innovative approach has positioned her as a key influencer in the hospitality sector, helping hotels of all sizes unlock their hidden revenue potential through sophisticated, data-driven management techniques.

“Shaping the future of hospitality through innovation, sustainability, and unparalleled service excellence.”