Gillis is a hospitality sales business that supports hotels to take control of their revenue and growth in a competitive industry. As the industry recovers, Gillis works with hoteliers and managers who understand that success needs an active sales strategy. Waiting for business to come in is no longer enough; hotels require skilled marketers who understand how to actively generate demand and gain market share.

With over 25 years of hospitality sales experience, Gillis serves as a part of ownership and management teams that are often short on time and resources. The team offers many options, like assisting hotels in recovering quickly or operating as a long-term marketing partner, without the cost of a dedicated in-house sales department.

Gillis provides creative sales solutions, practical sales training, and specific guidance in order to support hotels in improving their sales performance. With the aim to identify possibilities, improve processes, and establish regular sales performance that produces measurable outcomes. The focus is on lasting progress, not quick remedies. At its foundation, Gillis believes that sales are the lifeline of any business. Its goal is to make sales easier for all hotel owners. This supports them in filling rooms, strengthening their market presence and achieving profitability over the long term.

Services Offered by Gillis

Dynamic Sales Solution

Gillis' Dynamic Sales Solution (DSS) offers hotels in the US and Canada a complete and successful approach to sales. It is designed for hotel owners and managers who aim to increase revenue without facing the cost or difficulties of establishing an inside sales force. DSS provides a flexible and affordable solution to meet the needs of today's competitive hospitality business. The Dynamic Sales Solution is a complete remote sales team that has worked with all major hotel chains to sell into many market segments. The team is extremely aware in brand systems and websites, saving hotels time and money on recruiting, training, and onboarding new employees. Within four weeks, DSS is ready to sell as part of the hotel, serving as an effortless part of the on-property staff.

Partnering with Gillis allows hotel owners and general managers to focus on workers and guests while DSS grows base business, develops revenue streams, and shifts market share. The staff focuses entirely on income development, with a track record of measurable results. The program focuses on long-term growth through consistent, specific sales efforts. Hotels that use DSS can improve their market presence, fill more rooms throughout the year, and achieve an impressive return on investment, often doubling it in six months.

Sales Training

Gillis Sales Training offers complete and current sales training to hotel personnel throughout North America. The curriculum, designed for today's competitive setting, shows how sales have evolved with technological advancements and expanded access to information. Buyers are more educated than ever before, and hotel sales success increasingly relies on accuracy, value, and genuine involvement rather than just providing data.

The training allows sales teams to move away from selling "rates, dates, and space" and toward solutions that meet the demands of their customers. Participants learn about how the sales profession has evolved, how technology influences customer behavior, and what is required of today's hotel sales professional. The program trains the teams with the skills required to stand ahead in the highly competitive market and also provides a better purchase experience for customers. Sales professionals acquire confidence in conducting business related discussions by conveying their values and establishing trust with prospects. Resulting in a stronger relationship, higher responsiveness, fewer challenges, and a quicker sales cycle. Gillis Sales Training makes sales more readily available and achievable, allowing hotels to improve performance and achieve steady growth.

Sales Consulting

Gillis Sales Consulting works with hotels in North America to identify challenges, identify opportunities, and improve revenue performance. Recognizing that sales drops are frequently signs of deeper concerns, the service supports hotel owners and managers in identifying the main causes and developing specific plans for a successful future. The consulting training focuses on creating particular sales strategies. Gillis examines major market sectors, finds new business goals, and provides focused marketing lists, allowing hotels to focus on the revenue-generating potential.

Developing and improving sales teams is an important aspect of the service. Gillis ensures that the right people are in the right places, coaches them on particular market action plans, and supports continuous development to achieve successful outcomes. Account management, CRM tracking, call planners, scripts, and technology tools all help to improve performance and recruiting. In addition, the team supports hotels in making informed decisions based on data and industry trends, thus improving both current performance and the future. Gillis connects customers with trusted partners who provide market analysis, asset management, valuation, operating assessment, food and beverage advisory, and risk management services. This method offers hotels an entire strategy for improving performance, increasing income, and achieving lasting success.

Tammy Gillis | Founder and CEO

Tammy Gillis is the Founder and CEO of Gillis Sales, an established hospitality sales executive with 30 years of experience. Mrs. Gillis transformed hotel sales by introducing the Dynamic Sales Solution. She has led effective teams and trained thousands of professionals throughout North America, assisting hotel owners to achieve practical, lasting, and measurable sales results.

“Gillis’ Dynamic Sales Solution (DSS) is a full-service, turnkey remote sales team with proven expertise across all major hotel brands, market segments, and brand systems.”