Thursday, November 20, 2025
Business Honor

Approaching his 50s while leading a demanding corporate life, STAIT Co-Founder Shaun Sargent became acutely aware of how ageing could impact his daily performance. Unwilling to accept declining vitality as inevitable, and unable to find a product that met his standards, he took matters into his own hands. Encouraged by his wife and co-founder Samantha Sargent, the couple set out to create a supplement that would help men unlock their full potential and perform at their best.
A chance encounter with a PhD scientist specializing in male andropause catalysed the development of STAIT. From the outset, the mission was clear: create a formula that prioritizes performance over profit. Family-owned and operated, STAIT remains free from external financial pressures, allowing the team to focus on product excellence rather than investor returns.
Shaun personally tested the formula, experiencing marked improvements in focus, sleep, stress levels, and overall wellbeing. These results confirmed their vision. STAIT is now trusted by men from all walks of life—from CEOs and executives to tradies, farmers, first responders, athletes, and anyone striving to outperform themselves.
Winner of the Best Performance Enhancement Supplement Brand at the Australian Enterprise Awards 2024, STAIT stands as a reliable partner in every man’s pursuit of becoming his best.
Interview Highlights
Can you provide a brief overview of STAIT’s main services and how they meet the needs of the customers?
That we age is a given — how we age is a choice. STAIT is for anyone who wants to add life to their years and years to their life. It delivers foundational nutrition and bio-optimization to support hormone health, libido, stress relief, better sleep, enhanced brain function, increased energy and endurance, heart health, and a stronger metabolism and immune response. There are no shortcuts — just pure, elite performance powered by nature and proven by science. Trusted by thousands of men and women globally, STAIT is an investment in your health now, so you don’t have to pay later.
How does STAIT for Men and Women offer measurable benefits across important areas of health that include performance, immunity, stress management, hormonal balance, and sleep?
STAIT contains 8 herbs and 2 minerals that have been proven in many randomized, double-blind, placebo-controlled clinical studies to bring about the results that we mention.
Our proven formula of all-natural active ingredients contains the therapeutic dose of standardized herbs for assured results. Standardized herbs ensure that the active constituents are present in the same potency that brings about desired results from batch to batch. Furthermore, these standardized herbs also contain the other phytonutrients that are part of the whole herb.
How do STAIT for Men with herbs and minerals like Testofen®, KSM-66® Ashwagandha, and zinc support sexual health, hormone balance, and reproductive function in men?
Testofen® is proven to reduce, if not entirely treat erectile and orgasm dysfunctions. The ingredient not only increases sperm health, but also improves sexual satisfaction, erection frequency and sexual confidence.
Experiencing a decline in sexual function and libido is a natural process that comes with aging. Testofen® significantly improves sexual health (sexual arousal, desire and activity) in both men and women, optimizes free and total testosterone levels in men, and helps reduces symptoms of Andropause.
An 8-week, randomized, double-blind, placebo-controlled clinical study showed men taking Testofen® evidenced an increase in the number of morning erections, and 99% increase in free testosterone, compared to the baseline, after the 8-week period. Subjects on the placebo did not register a statistically significant increase in free testosterone levels.
Ashwagandha has been used traditionally in Ayurvedic medicine as an aphrodisiac that can be used to treat male sexual dysfunction and infertility. A study of men taking ashwagandha for 90-days showed a 167% increase in sperm count, 53% increase in semen volume, and 57% increase in sperm motility.
What role do ingredients like Korean ginseng, ashwagandha, and rosemary play in improving stamina, energy, memory, and brain function in STAIT for Men?
Korean Ginseng has been shown to be helpful on relieving physical fatigue, improving stamina, energy and endurance. Furthermore, long term consumption of Korean Ginseng may be beneficial to cognitive function in late life.
Rosemary is renowned for being the herb for ‘remembrance’. In clinical studies it has been shown to reduce cognitive decline, as well as significantly improve memory speed.
At the end of an 8-week study, participants taking ashwagandha experienced improved immediate and general memory, as well as improved information processing speed, sustained attention, and overall brain function.
How does STAIT for Men support men’s skin health and the management of common skin conditions like acne and dermatitis with clinically proven ingredients like zinc and stress-relieving herbs?
When addressing skin health, naturally a healthy diet and lifestyle are key. Furthermore, certain supplements can be extremely beneficial. This is why we formulated STAIT for Men with herbs that help to support the body in times of stress and poor sleep (two contributing factors that affect the look and feel of skin) as well as zinc, which is renowned for its affinity with improving the function of the skin.
Our skin is the third most zinc-containing organ. Zinc is needed for building keratin and for the formation of the skin’s structural protein – collagen. Zinc deficiency is attributed to multiple skin diseases. Supplementation of zinc has been shown to improve acne and dermatitis due to its anti-bacterial and anti-inflammatory effects.
In what ways does STAIT for Men support mental wellbeing and chronic stress relief by incorporating clinically tested ingredients like ashwagandha and affron® into its formulation?
In a randomized, double-blind, placebo-controlled study affron® intake for 4 weeks showed signs of improved mood and alleviated stress or tension related anxieties and associated fatigue. The affron® intake was well tolerated and no associated side effects were noted.
In a randomized, double-blind, placebo-controlled study ashwagandha intake in adults who had a history of chronic stress was shown to safely and effectively improve resistance to stress as well as substantially reducing serum cortisol levels resulting in self-assessed improvement in quality of life.
How does STAIT for Men, with strict quality control processes, ensure product safety, purity, and consistency through its TGA-regulated manufacturing and triple-testing process?
We have our product made in a GMP-Certified, TGA-approved lab in Sydney Australia that has strict quality control measures in place.
All production is meticulously monitored by the Therapeutic Goods Administration (TGA). Every batch of ingredient is tested three times to ensure identification, purity and the highest quality; as well as microbiological testing to ensure no bacterial growth and elemental testing to ensure no heavy metal toxicity. The facility adheres to Good Manufacturing Practices (GMP) for dietary supplements.
First Test: All raw ingredients are tested as soon as they arrive at the lab from the various suppliers, and if they pass the various tests are stored in a cool room.
Second Test: Prior to each batch of STAIT being made, each raw ingredient is tested a second time to ensure that they individually pass the various tests again.
Third Test: Once the STAIT production run has completed, a selection of random capsules are tested, to ensure the blend passes the various tests, as well as ensuring each capsule contains that correct percentage of herbs and minerals.
You can be rest assured that the quality of ingredients, production and delivery are our utmost priority. Further to this, we have our product 3rd party tested by BSCG, the world leading gold standard in third-party testing for banned substances.
The People Behind the STAIT
Shaun Sargent, Co-Founder of STAIT, is a 50-something CEO, Chartered Accountant, and Chartered Secretary dedicated to being his best—mentally, physically, and spiritually—believing life is about thriving daily and showing up fully in every moment.
Samantha Sargent, Co-Founder of STAIT, is a 40-something business owner, nutritionist, and holistic health advocate with over 20 years of experience in the natural health and beauty industry. Widely respected and regularly featured in Australian, American, and British media, she’s been described as “the natural beauty buff” by Vogue and “the holistic skincare expert” by Women’s Health & Fitness. Samantha has also contributed expert insights to NineMSN, SpringDay, and Foxtel’s Lifestyle YOU.