"We connect with the world to provide human answers to important business questions."

Actionable insights are essential for organizations to stay ahead in a world that is being molded by globalization, rapid technical breakthroughs, and changing consumer behavior. To handle these complications, businesses require reliable, precise, and flexible research solutions and Sago—formerly the Schlesinger Group—has become a reputable leader in this field. With more than 55 years of experience, Sago's creative approach to market research helps its clients turn obstacles into opportunities.

Why Sago Matters Today?

The modern marketplace demands more than traditional research tools; it requires solutions that adapt to new technologies and shifting consumer expectations. Sago’s blend of human expertise and cutting-edge technologies addresses these needs, enabling businesses to make informed, confident decisions at every stage of their journey. By delivering high-quality data and insights, Sago empowers organizations to understand their audiences deeply and respond to emerging trends with agility. This relevance places Sago at the forefront of an industry vital to shaping strategies across sectors like healthcare, consumer goods, and technology.

Sago’s unwavering dedication to simplifying research processes while delivering unmatched quality ensures its relevance in an ever-changing world. As they say, "We are driven to move faster, make it easier to access our products and services, and create new ways for you to connect with audiences around the world." With Sago, businesses gain more than data—they gain clarity, confidence, and a partner committed to their success.

For organizations looking to thrive in today’s complex landscape, Sago represents not just a choice but the right choice.

Innovative Digital Platforms

Sago's proprietary platforms redefine how research is conducted:

Proprietary platforms invented by Sago redefine the way market research is conducted, melding cutting-edge technologies with seamless usability. The platforms cater to all sorts of needs in research, offering solutions that are fast, reliable, and tailored for specific client objectives.

QualBoard ^®- A Versatile Digital Hub

QualBoard^®: Sago's flagship qualitative research platform, supports a variety of activities, such as online discussion boards, lifestyle diaries, and virtual interviews. Researchers can engage participants globally in an intuitive, user-friendly setting that supports both real-time collaboration as well as asynchronous communication. This is very good at gathering nuanced consumer insights, allowing participants to express themselves candidly and creatively. The software lets teams quickly synthesize findings by streamlining data collection.

QualMeeting^®: Advanced Virtual Focus Groups

Developed for researchers, QualMeeting^® is virtual focus groups and one-on-one interviews on steroids. The service provides secure, high-quality video interactions that can replicate in-person session depth but cut logistical barriers. Features, such as recording sessions, sharing notes, and live moderation, create an interactive yet controlled environment: ideal for exploring consumer behaviors or testing concepts in real time.

Methodify^®: Agile Quantitative Research

Methodify^® is an automated platform optimized for quick, iterative quantitative research. It empowers organizations to design and deploy surveys rapidly, with a focus on maintaining data quality and consistency. Methodify is customized to meet specific business needs from concept testing to brand tracking to ensure insights both timely and actionable.

These platforms demonstrate Sago's commitment to the use of adaptable and innovative solutions that help businesses unlock meaningful insights in an effortless way.

Comprehensive and Exceptional Services

Sago offers a broad array of research services tailored to meet the unique demands of its clients. Its focus on combining digital innovation with human intelligence sets it apart in the competitive landscape.

Global Qualitative and Quantitative Research

Sago’s global reach enables businesses to connect with diverse audiences through customized qualitative and quantitative methods. Whether it's exploring consumer sentiments via focus groups or extracting statistical insights from large-scale surveys, Sago ensures precise and meaningful data. Their international network of facilities and experts guarantees seamless execution, regardless of geographical constraints.

Healthcare Research Expertise

Healthcare demands precision and sensitivity, and Sago delivers with specialized services in this field. From recruiting hard-to-find audiences like medical professionals to managing large-scale projects, Sago has proven its expertise in navigating this complex sector. This capability has made it a preferred partner for institutions like Northwestern University, which highlights Sago’s ability to deliver exceptional results consistently.

A Legacy of Leadership: Steve Schlesinger

Steve Schlesinger is the Executive Chairman, and the CEO of Sago. His leadership exemplifies the company’s commitment to innovation, client focus, and continuous evolution. Under his guidance, Sago has embraced transformative technologies and expanded its global footprint while maintaining the personal touch that defines its partnerships. Schlesinger’s vision—to empower businesses with insights that matter—resonates through every aspect of the company’s operations.

"Proprietary platforms invented by Sago redefine the way market research is conducted, melding cutting-edge technologies with seamless usability."