Pink Orange is an education marketing agency located in London, with expertise in designing effective campaigns that engage and convert for higher education providers globally. With a combined experience of over 50 years, the company has launched more than 300 campaigns across 100+ markets, helping higher education institutions and universities attract, engage, and enroll students.

Committed to providing actionable intelligence, Pink Orange creates custom strategies that educate brands on reaching their target students and parents. Whether it's raising brand awareness, generating website traffic, or assisting with student enrollment, the agency provides full-service assistance ranging from strategy development and content creation to paid promotion and data analysis.

Committed to higher education marketing, Pink Orange recognizes the specific issues and opportunities the industry presents. Through blending international know-how with a customized approach, they become an extension of your team, making your marketing efforts result in measurable growth and success in today's competitive higher education environment.

What Pink Orange Does

Digital Marketing Solutions

Pink Orange provides creative and data-driven education marketing solutions to ensure educational institutions thrive in a competitive digital landscape. The team's expertise ranges from paid advertising and creative content creation to CRM optimization and website design.

As a Google Partner, Pink Orange develops ROI-driven PPC campaigns with a mix of data intelligence and creative approaches to deliver maximum ROI. They also utilize paid social media platforms such as Facebook, Instagram, LinkedIn, and TikTok, maximizing the reach of the ads to the right audience at the right time. Their TikTok ad strategy is most effective in establishing brand-specific personas and driving engagement among younger audiences with relatable, authentic content.

The agency is also skilled at creative strategy and content development, creating customized campaigns that emotionally connect with the audience. Through engaging copywriting to stunning visual content, Pink Orange assists educational institutes in creating an engaging story that builds brand awareness and drives conversions.

Their website and CRM optimization services aim to advance customer relationships and make every interaction valuable. Through HubSpot implementation and sophisticated data analytics, they optimize campaigns to produce improved results. Furthermore, Pink Orange's social media plans and community building activities establish educational brands as leaders of thought by promoting authentic engagement through interactive content such as virtual tours, Instagram takeovers, and live Q&As with current faculty and students.

International Student Recruitment

To navigate the intricacies of global student recruitment requires an intimate knowledge of various markets, cultural sensitivities, and localized communications. Pink Orange is committed to assisting schools and universities in reaching students across the globe by developing extremely customized and successful recruitment campaigns.

Their methodology starts off with comprehensive market research, after which targeted personas are developed to guide the localization of content and creative strategies. Pink Orange ensures that each campaign appeals to the specific interests and desires of potential students across various areas, as well as their cultural tastes and language preferences.

Through emphasis on precision targeting and strategic platform use, Pink Orange uses the most suitable channels to engage prospective students at the most appropriate time. Pink Orange staff constantly monitor, optimize, and improve campaigns, optimizing engagement and generating effective student enrollments in international markets. By doing so, Pink Orange equips institutions with the capacity to increase outreach and grow their international student population.

Clearing Campaigns

Pink Orange has expertise in making the UCAS Clearing process a seamless, successful recruitment campaign for schools and colleges. With the Clearing cycle growing increasingly competitive every year, a strong campaign is vital to being heard. Their strategy combines strategic planning, creative execution, and performance improvement to bring results that connect with potential students.

Since its inception, Pink Orange undertakes thorough audience research and market analysis to connect with the emotional decision-making process of the students. Through working with their Gen Z student consultants, they are able to tap into what influences student decisions, making sure campaigns resonate as genuine and relevant.

Creative assets are carefully crafted for every platform and audience, including student opinion to ensure the messaging is compelling as well as eye-catching. Ongoing tracking and live performance optimization guarantee the campaign is agile, with the ability to make quick changes to ensure it reaches its greatest potential. By their data-led model, Pink Orange guarantees Clearing campaigns to not only get noticed, but efficiently and effectively drive enrollments.

Xenia Muether - Short Bio

Xenia Muether is the Founder and CEO of Pink Orange, a pioneering education marketing agency. With more than a decade of expertise in 100+ countries, Xenia has developed a distinctive, value-driven method of marketing. She combines strategic insight with cultural sensitivity to assist educational institutions and startups in achieving success across the world with creative, focused campaigns.

“Pink Orange delivers innovative and data-driven education marketing solutions; social media, inbound lead generation, content, creatives, and campaign strategies.”