Neonhive is an independent PR, community, and marketing agency based in the UK, dedicated to supporting the growth and visibility of the games industry. Led by Korina Abbott, an award-winning expert with over a decade of experience, Neonhive prides itself on being more than just a service provider – it’s a champion for accessibility, diversity, and kindness within the gaming world. The agency works exclusively with partners who share these core values, ensuring every campaign is driven by a commitment to positive impact.

With a team of passionate professionals, each bringing unique skills from various facets of the gaming and media industries, Neonhive delivers bespoke, high-impact marketing strategies. Their approach is deeply rooted in collaboration; they integrate seamlessly with game development teams, learning every detail to create tailored campaigns for games of all sizes, from indie projects to AAA titles.

Neonhive’s services span across community management, influencer outreach, PR, and full marketing strategies. The team’s extensive experience includes successful campaigns for global publishers like Bethesda, Ubisoft, and Square Enix, as well as rising indie games. In addition to their work with clients, Neonhive fosters talent through mentoring programs and an internship initiative, demonstrating a true dedication to the future of the games industry. Whether launching a new game or amplifying an existing one, Neonhive is passionate about connecting people to games in meaningful ways.

Neonhive is a premier independent agency specializing in PR, community management, influencer outreach, and marketing for the gaming industry. Whether you are launching a game on PC, console, or VR, Neonhive has the experience and expertise to create a comprehensive strategy that propels your game to new heights. The agency takes an in-depth, personalized approach, ensuring every aspect of your campaign is meticulously tailored to meet your goals and resonate with your target audience.

About its Services

Marketing Services

Neonhive's marketing services are designed to cover every stage of your game’s journey. From initial strategy planning to post-launch advertising, Neonhive offers full campaign management. The team begins by immersing itself in your game, learning every detail to build an optimal strategy for your specific needs. This includes project timelines, store page optimization, and defining your brand positioning to ensure your game stands out in a crowded market.

The agency also offers specialized services in product management and marketing consultancy. If you need fresh eyes on your strategy, Neonhive provides expert advice on areas such as competitor analysis, identifying missed opportunities, and revising your marketing plan for maximum impact. Their services extend to paid advertising, helping to boost visibility when the time is right, ensuring that your game gets the attention it deserves.

Community Management

Understanding and nurturing your audience is a cornerstone of successful game marketing. Neonhive's community management team is focused on building and maintaining thriving, engaged communities around your game. The team offers services like channel auditing, community development strategy, and competitor analysis, ensuring your game connects with its audience and stays relevant in an ever-evolving market.

They also specialize in asset creation, including TikTok creation and channel management, content scheduling, and full community management. This is particularly important in the world of gaming, where community engagement can make or break a title’s success. Neonhive’s community managers are adept at crafting a tone of voice that resonates with players, keeping them informed, engaged, and invested in your game’s growth.

Streaming support is another area of focus, offering assistance in building partnerships with streamers and providing tracking and reporting on community sentiment to optimize player experiences. As games grow, Neonhive ensures that your community does too, fostering long-term relationships that contribute to the ongoing success of your title.

Gaming and VFX Focus

Neonhive's services cater specifically to the gaming industry, with a deep understanding of the unique challenges and opportunities it presents. The team is skilled at managing campaigns for both indie games and AAA titles, ensuring that every project gets the attention and strategy it needs to thrive. They also have expertise in VFX and digital content creation, creating stunning visuals, trailers, and assets that highlight your game’s visual appeal. Whether you’re focusing on intricate character designs, cinematic cutscenes, or visually immersive environments, Neonhive knows how to use VFX to elevate your game and captivate your audience.

In a competitive market where quality content is essential, Neonhive's focus on gaming and VFX ensures that your game stands out not just through great gameplay, but also through stunning visual storytelling that engages and excites players across multiple platforms. Whether launching a complex VR experience or a fast-paced mobile game, Neonhive is equipped to handle your game’s marketing needs with precision and passion.

Korina Abbott | Founder

Korina Abbott, the founder of Neonhive, is an industry expert with over a decade of experience in the gaming world. Recognized in 2019 as one of the most influential women in the UK games industry, Korina has worked with major publishers like Bethesda, Ubisoft, and Square Enix. With her comprehensive understanding of the marketing landscape, she is dedicated to helping developers navigate the challenges of launching new games, minimizing stress, and ensuring a successful release.

"Whether you’re focusing on intricate character designs, cinematic cutscenes, or visually immersive environments, Neonhive knows how to use VFX to elevate your game and captivate your audience."