Amsive is a data-driven growth company that leverages direct marketing along with digital marketing to assist brands in customer acquisition and customer engagement, among other marketing initiatives. The firm integrates audience insights, creative strategy, data analysis, technology, media, and production into a single model. Its methodology relies on an understanding of the most valuable audience for a particular brand and the use of these insights to inform marketing activities.

Amsive works across sectors including healthcare, financial services, insurance, retail and consumer goods, education, B2B, and eCommerce.  Service offerings from the firm include direct mail, email, mobile messaging, customer communications, SEO, paid search, programmatic marketing, social media marketing, creative services, technology, data & analytics services, and print services. The company differentiates its offering through its Audience Science® approach, proprietary data capabilities, specialized teams, and an emphasis on measurable business outcomes.

Key Services Offered by Amsive

Print Solutions

Print Solutions at Amsive combines production scale with data, targeting, personalization, and marketing strategy. The firm offers a 100% digital, variable-capable press fleet and claims that its production capabilities allow for more than 2 billion personalized pieces each year. The production footprint of Amsive covers about 400,000 square feet across three production locations, enabling brands to run high-volume and highly variable print campaigns.

The solution includes direct mail, visual production, and large-format printing. In terms of printing technologies, Amsive offers variable data printing to make individualized communications and allows brands to test multiple creative approaches and target different audience segments in one production cycle. The workflow of Amsive involves such stages as secure data management, automated job setup, printing, finishing, mailing, and delivery tracking.

Automation and quality control using AI technology are also part of Amsive print solutions. Its offerings include inline inspection, color calibration, automated mailing, postal optimization, archiving, and tracking. For regulated industries, Amsive claims that its data environment meets such standards as SOC 2 Type II, HIPAA, and HITRUST.

Direct Marketing

The direct marketing service provided by Amsive helps brands form more focused relationships with customers that can be measured better. This is done through a combination of consumer intelligence, predictive modeling, creative development, channel execution, and performance measurement to create direct marketing campaigns in the form of direct mail, email, DRTV, and more.

Its Audience Science® technology makes use of proprietary data and modeling to discover and segment high-value audiences for use by marketers. It allows them to go beyond generic targeting and into more specific one-to-one communications through personalized messages and offers. AI and machine learning technologies have been incorporated into the predictive modeling offered by Amsive to target valuable consumer segments.

This direct marketing service covers the entire campaign life cycle from strategy to production, fulfillment, tracking, analytics, and optimization. The in-house model provided by Amsive allows these steps to all work together without being split between different third-party services. Closed-loop measurement has also been emphasized by Amsive in the sense that campaign data is used to evaluate performance and optimize audiences, creative, and offers.

Direct Mail

Direct mail offered by Amsive involves physical communication with the application of audience intelligence and performance measurement. The approach taken by Amsive involves integrating audience targeting, data management, creativity, customization, printing, fulfillment, and measuring the results in one solution. Thus, this process aims to enable brands to communicate with valuable audiences via relevant and meaningful communications.

Variable data printing is used to provide personalized marketing campaigns, where multiple messages, offers, and creatives can be developed at once within the same campaign. The process is aimed at allowing more flexibility in terms of segment testing and creative options while preserving the efficiency of production.

In addition to that, the company handles operational processes related to direct mail, such as data management, production, finishing, mailing, postal optimization, and tracking of responses. The MultiTrac® system enables marketers to track the progress of the production process, the delivery of the mail, and its performance in terms of response rates. The postal services provided by Amsive involve presorting, Intelligent Mail barcoding, co-palletization, and USPS Seamless Acceptance.

Data & Audience Intelligence

Data and audience intelligence play an integral role in Amsive's marketing model. Using the company's Audience Science® methodology, brands can learn about both current and potential clients, create audience segments, and make more effective marketing decisions. This includes a proprietary data platform, customer modeling, attribution, reporting, and advanced analytics.

Amsive's methodology links data to marketing execution rather than treating analytics as a stand-alone reporting tool. Insights from consumer intelligence and predictive modeling can reveal valuable audiences, while the same insights can influence personalized communication, media choices, creative strategy, and targeting. Additionally, Amsive utilizes AI and machine learning in its predictive modeling capabilities.

The third key component is measurement. Amsive provides comprehensive analysis and reporting in order to reveal the performance of campaigns and opportunities for improvement at different touchpoints. This closed-loop process enables brands to optimize targeting, offers, messages, and creative based on performance. When companies need to handle large volumes of customer information or deal with highly regulated data, Amsive pays attention to data security, encryption, and other details of data management.

Michael Coppola - CEO

"Amsive combines data, technology, creative expertise, and production capabilities to help brands build targeted customer communications and manage marketing activities with greater precision."