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Adobe Launches a Mobile Photoshop App with Free and Subscription Options.

Mobile Applications

Business Honor
05 March, 2025

Adobe releases mobile Photoshop for iPhone, soon Android, with free and $7.99 subscription versions.

Adobe said on Feb 25, 2025, that it is releasing its Photoshop app for mobile devices for the first time. The program will be available for free and for a subscription edition at the lowest price to date, $7.99 per month.

Since its initial release in 1990, Adobe's digital picture program has become so famous that the term "touching up photos" has become a verb. However, it has always been expensive, and the most affordable version was a $9.99/month subscription for Apple's AAPL.O iPad. According to Adobe executives who spoke to Reuters, the company has already made a free version available for the iPhone and will shortly offer an Android app. For $7.99 a month, Adobe will provide a premium edition of Photoshop that has additional capabilities, extra cloud storage, and the web-based version for editing on bigger displays.

The change coincides with the release of mobile operating systems from Alphabet's GOOGL.O and Apple. Google has freely copied several of the established Photoshop functions, such as changing the colors of a picture or eliminating distracting elements. More than half of Adobe's revenues are still derived from its creative professional software, even though the company's 2025 revenue projection in December fell short of Wall Street's forecasts.

According to Deepa Subramaniam, vice president of product marketing for creative professional apps at Adobe, Adobe is concentrating on attracting younger customers who use their phones as their primary camera and editing device when they require more capabilities than what the operating system on their phones can provide. Even the free version of Photoshop has tools for creating cover pictures for YouTube videos, podcasts, and streaming music playlists, like the ability to split a photo into layers, add text, and mask out portions of the image.